ShepHyken

AUGUST 30, 2019

By producing valuable content and distributing it through channels like your blog, email, social media accounts, and even SMS, you’ll start to build engagement with your customers. As a matter of fact, 97 percent of consumers say customer service is a big factor when it comes to brand loyalty. Conclusion.

Loyalty Programs 105

Loyalty Programs Loyalty Lifetime Customer Poor Customer Service 105

CSM Magazine

OCTOBER 18, 2023

In essence, the modern customer support landscape in the casino industry is more expansive than ever, encompassing various communication channels like social media , web chat, WhatsApp, and more. The evolution of loyalty programs signifies a shift in how businesses perceive and value their regular customers.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

C3Centricity

AUGUST 26, 2019

Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) now block third-party cookies by default, and even Google’s Chrome will soon get controls that let consumers block cookies.” CEX #CRM #CustomerService #CustomerSatisfaction Click To Tweet.

Customer Centricity 149

Customer Centricity Fashion Airlines Connections 149

LoyaltyPlus

MAY 18, 2020

LoyaltyPlus believes one of the main aspects to emerge from this global health crisis is that loyalty programs will evolve to match a very different trading environment. The loyalty programme must drive immediate benefit to the consumer, it has to be relevant and add obvious and real value to the end customer.

Loyalty 52

Loyalty Brands Airlines Tourism 52

LoyaltyPlus

MAY 18, 2020

LoyaltyPlus believes one of the main aspects to emerge from this global health crisis is that loyalty programs will evolve to match a very different trading environment. The loyalty programme must drive immediate benefit to the consumer, it has to be relevant and add obvious and real value to the end customer.

Loyalty 52

Loyalty Brands Airlines Tourism 52

SurveySensum

JULY 13, 2023

Understand your customer’s expectations regarding personalized offers, rewards, loyalty programs, and customer service – these are important factors when it comes to customer retention. Touchpoints Post-purchase services, customer support, loyalty programs. To assess the user-friendliness of your loyalty program.

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

Understand your customer’s expectations regarding personalized offers, rewards, loyalty programs, and customer service – these are important factors when it comes to customer retention. Touchpoints Post-purchase services, customer support, loyalty programs. To assess the user-friendliness of your loyalty program.

Retail 52

Retail Survey Tools Customer Experience 52

C Space

JULY 2, 2020

Zuckerberg said the boycott is more of a PR issue than one that will hurt the social-media giant’s bottom line, according to remarks Zuckerberg gave at an employees-only virtual town hall. We see Covid-19 as an accelerator of the transition to EVs [electric vehicles] and renewables, from consumers and public policy,” they said.

Brands 52

Brands Airlines Policies Social Media 52

Up Your Service

MAY 3, 2017

For airlines, hotels, resorts and other companies in the travel and hospitality industry, this presents new challenges in terms of managing their reputation. Good or bad, social media massively amplifies the word-of-mouth effect. However, smart companies see this as an opportunity to create brand evangelists.

Hospitality 74

Hospitality Travel Industry Brands 74

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Kustomer

NOVEMBER 25, 2021

If you’re a retailer, a great store experience, if you’re an airline, a great inflight experience, like there are awesome places to delight customers, and you should keep doing that stuff by all means otherwise, what’s the point of being in business, right? So, it’s easy to consume. Matt Dixon: (16:12) Yeah.

Customer Service 98

Customer Service Effort Score Self Service Customers 98

SurveySensum

FEBRUARY 20, 2024

Omnichannel Support Options : Provide support through multiple channels such as phone, email, live chat, and social media to meet customers where they are. Brand Example : Starbucks often surprises customers with free drink vouchers or extra loyalty points as a gesture of appreciation for their patronage.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Omnichannel Support Options : Provide support through multiple channels such as phone, email, live chat, and social media to meet customers where they are. Brand Example : Starbucks often surprises customers with free drink vouchers or extra loyalty points as a gesture of appreciation for their patronage.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

Currency Alliance

DECEMBER 13, 2018

Our top 10 picks (click to skip through) are: Smarter budgeting: loyalty points receiving less funding in favor of complementary actions. Greater investment to meet consumers’ insatiable appetite for experiences. Loyalty marketing breaking ground in new sectors. Firstly, loyalty tech isn’t as expensive as it used to be.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Kustomer

MARCH 12, 2020

The original concept of delighting customers stemmed from the theory it would create more loyalty and increase the amount of money a consumer would spend. If the current strategies used to delight customers are flawed, what strategies work to create customer loyalty? Consumers want to self-serve.

Effort Score 52

Effort Score Self Service Customers Multi-Channel 52

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. The appetite for fresh entertainment during lockdown when content from traditional channels has been exhausted, along with increased demand for TV content at all times of the day, is contributing to consumers re-evaluating SVOD services,” the report’s authors conclude.

Brands 52

Brands Airlines Travel Transportation 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MAY 9, 2022

Our API provides a means for clients to implement their use case on any device, whether it is their website, payments terminal, mobile wallet, card-linking, POS terminals, middleware, webhooks, via live shopping, social media, third-party marketplaces, etc. There is not even an effort in the loyalty sector to set standards.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

JULY 24, 2018

His chosen airline made him so mad that he wrote a song about them, which has since been viewed over 18m times on YouTube ( [link] ). The anecdotes revealed some interesting themes, and they should make for useful learnings for airline and hotel brands. The airline put us up in a hotel, as you’d expect, but managed it horrifically.

Travel 40

Travel Course Customer Experience Airlines 40

Currency Alliance

MAY 19, 2021

Now, the channels through which consumers interact with brands – often long before the purchase – are as diverse as the way we surf the internet. Customers now spend the majority of their time in marketplaces, on social media platforms, and in super-apps operated by third parties. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

ProProfs Chat

DECEMBER 21, 2020

In fact, 47% of consumers end up switching to a different brand due to bad customer service. Social media platforms. Such sign ups or even product purchases later result in a high percentage of consumer defection. 72% of consumers consider it poor customer service if they had to explain their problem to multiple people.

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. and changing consumer behavior is impacting the legacy loyalty model, and setting the stage for new leaders to emerge.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58