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To Switch or Not To Switch – 4 Ways to Stop Customer Churn

Michelli Experience

According to a recent comprehensive international study conducted by Accenture , 52% of customers reported that poor customer service caused them to switch from one brand to another in the past year. trillion dollar US customer churn problem and save money through retention strategies as opposed to advertising and marketing spend.

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Through the Mirror of Your Customer

Michelli Experience

The process typically involves seeing an advertisement in the Sunday newspaper promising inexpensive mattress options. Based on these observations Krim, and leaders at other companies like Casper, sought to remove customer experience pain points and eliminate “bad profit.” Let’s take the mattress sales industry as an example….

Ecommerce 100
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management.

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The Power of Video in the Field of Customer Service {Guest post by Alleli Aspili}

Michelli Experience

If a video can’t entertain, then why can’t it inform simultaneously—specifically in the realm of customer service? Videos are very efficient in dispensing valuable information that would help the customer base enjoy and possibly encourage more transactions. It helps potential customers warm up to a product.

Video 100
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From Online Search to Conversation and Then From Conversation to Sale: The Importance of Channel Relevance

Michelli Experience

When a prospective Kia buyer searches for a car on their mobile device a texting icon pops up in an advertisement that links the consumer to their nearest Kia dealership. You’ve likely invested quite a bit to get the attention of your prospective customers. This option enables Kia to start a conversation with millennials via text.

Sales 100
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Not Hand Size – Heart Size: The Art of Engagement and Loyalty

Michelli Experience

For our purposes, I will simply suggest leaders at Acuity are “big of heart.”

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The Muhammad Ali Experience: 5 Lessons to Win By

Michelli Experience

From an advertising perspective, his equity extended in commercial endorsements of brands like Louis Vuitton, Porsche, Apple, Coke, Gatorade, and Pizza Hut. So what can every business leader learn from the brand experience consistently delivered by Muhammad Ali?