Eight critical omnichannel stats to inform your CX strategies
OpinionLab
NOVEMBER 9, 2016
Omnichannel fulfillment strategies, such as “Buy online, pick up in store” (BOPUS for short) or click-and-collect, can provide a win-win for both you and your customers. For their part, your customers get what they want quicker than standard shipping and more conveniently than when they purchase off the shelf.
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