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Building a Customer Loyalty Program That Drives Brand Love

Kayako

In 2018, the vast majority of products on the market are pretty similar. When consumers don’t feel the need to look around as much, your business depends on customer retention and loyalty to survive. Why bother with a customer loyalty program? What do we mean when we say “loyalty?”

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5 Top Customer Service Articles of the Week 10-25-2021

ShepHyken

Each week I read many customer service and customer experience articles from various resources. billion market of 2018. Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. Here are my top five picks from last week.

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5 Top Customer Service Articles For the Week of May 28, 2018

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. ICMI) We’re almost to the mid-point of 2018, and it still amazes me that many brands either have no social customer service or ineffective social customer service. My Comment: Loyalty programs can be powerful.

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5 Top Customer Service Articles For the Week of March 5, 2018

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. What’s the Difference Between Customer Satisfaction and Customer Loyalty? The Six Cs of Loyalty Program Marketing by Rick Boubelik. Here are my top five picks from last week. by Jimmy Rodriguez.

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5 Top Customer Service Articles For the Week of February 26, 2018

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. My Comment: Here’s an interesting take on loyalty programs. In other words, maybe the member of the loyalty program would still be loyal without the program. Here are my top five picks from last week.

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5 Top Customer Service Articles for the Week of February 18, 2019

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. SmarterCX) From the continued growth of ecommerce to the rise of experiential retail, 2018 saw a number of changes within the retail industry. Here are my top five picks from last week.

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Three Ways a CX Mindset can Power Your Loyalty Marketing Program

inmoment

The key difference between the two is in their approach: loyalty marketing is selling—often through incentives—while customer experience focuses on the ongoing conversation with the customer to then drive a deeper sense of loyalty. While they appreciate them, they aren’t what makes them loyal. Provide the Right Perks.

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