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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 1] 

Lumoa

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. How to overcome those challenges?

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Understanding the Employer Journey — The Employee Engagement Loop

ijgolding

Last week I had a fascinating conversation with a peer of mine – a fellow Customer Experience Professional. James Dodkins is as passionate about transforming organisations to become sustainably customer centric as I am. The six steps are as follows: Step 1 – Attract. What do I mean by the ‘right employees’?

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The Customer Experience ‘7 Year Itch’! A frank and honest assessment of the CX profession

ijgolding

I first became aware of job roles containing the words, ‘Customer Experience’ in the early noughties. However, it was not until 2011, with the creation of the Customer Experience Professionals Association (CXPA), that the role became officially recognised as a profession.

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The lost suitcase – the sad reality of customer experience evolution

ijgolding

In 2018, the Customer Experience Professionals Association (CXPA) celebrated its 7th birthday. In 2011, the creation of the CXPA saw the competencies and capabilities practiced by those working in the field of customer experience as a profession for the first time. In 2018, I flew 127 times.

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3 Big Themes from the Most Dedicated CX Experts in the World

Experience Investigators by 360Connext

The Customer Experience Professionals Association (CXPA) 2018 Insight Exchange offered CX experts and professionals of all kinds, various titles and comfort levels a few days to learn, connect and get inspired. Jeannie Walters (@jeanniecw) May 8, 2018. But per usual, I was learning from and with my peers.

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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

Today I am absolutely delighted to share my interview with passionate Customer Experience Professional, Kathy van de Laar – enjoy… Ian. We’re a small company specialised in customer insights, CX consulting and training/change management. How do you align channels to deliver the right customer experience?

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What Does the Future of #CX Look Like?

CX Journey

Image courtesy of Pixabay I'm already seeing it: people are starting to talk and write about customer experience trends for 2019. We haven't even made it through 2018 yet! Regardless, I'm not big on talking about customer experience trends for the new year any more. With customer understanding.

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