BirdEye

APRIL 24, 2023

From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before. Digital marketing is a powerful way to connect with your customers and grow sales.

Marketing 93

Marketing Social Media B2C Advertising 93

Help Scout

JUNE 5, 2019

A customer-centric marketing approach is designed to keep the customer’s needs and interests at the heart of all business decisions, especially in advertising, selling, and promoting the business’s services and products. Often, this direct connection can provide richer feedback than surveys or analytics. And it works!

Customer Centricity 40

Customer Centricity Strategy Marketing Leadership 40

ChurnZero

FEBRUARY 1, 2019

Leading a team of innovators and experts in their Customer Success, Professional Services, and Support organization, Amanda’s goal is to ensure that every customer optimizes the business impact of Lucidworks search and analytics deployments. “My Interested in who we kept our eye on in 2018? ChurnZero Resource – ROI Calculator.

Chief Customer Officer 53

Chief Customer Officer Customer Success Leadership Consulting 53

SmartKarrot

AUGUST 2, 2022

You can fine-tune your users’ experience to ensure they get the most out of your software by using engagement analytics. This will allow you to increase the revenue from your product or service through subscriptions or advertisements. Mixpanel is a platform for internet and digital analytics and user behavior.

B2B 10

B2B Analytics ROI Customer Success 10

Storyminers

JULY 6, 2020

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

DemandJump

NOVEMBER 4, 2020

For advertisers and marketers, this means mobile, in-app advertising is essential to create a fully functional marketing funnel. This is because mobile users may see lots of different in-app advertisements, even across multiple apps, before they decide to follow the call to action. This is a 21% increase from 2018.

Multi-Channel 98

Multi-Channel Advertising Guidelines Social Media 98

Storyminers

JULY 6, 2020

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Grade.us

SEPTEMBER 18, 2018

This is heavier on the direct response: " With Local Services ads, you can advertise your business on Google and receive leads directly from potential customers. Driving reviewers to Google improves the effectiveness of your advertising. If you're looking to advertise on a particular site you'll want to keep this in mind.

Analysis 30

Analysis Advertising Guidelines Sales 30

Currency Alliance

DECEMBER 4, 2023

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. This undermines loyalty; it’s a strategy that sank Plenti – American Express’s attempt at a coalition – in 2018.

Loyalty 59

Loyalty Trends Data Marketing 59

Lithium

JUNE 17, 2019

Through paid social, organic marketing, analytics, and customer care, social media marketing must instead touch consumers at every step of the customer journey. Include marketing and advertising, commerce, data and analytics, customer care, sales, IT, and legal and compliance needs. 1) Gartner, Inc.

ROI 40

ROI Social Media Advertising Customer Care 40

Lithium

JUNE 17, 2019

Through paid social, organic marketing, analytics, and customer care, social media marketing must instead touch consumers at every step of the customer journey. Include marketing and advertising, commerce, data and analytics, customer care, sales, IT, and legal and compliance needs. 1) Gartner, Inc.

ROI 40

ROI Social Media Advertising Customer Care 40

Lithium

JUNE 17, 2019

Through paid social, organic marketing, analytics, and customer care, social media marketing must instead touch consumers at every step of the customer journey. Include marketing and advertising, commerce, data and analytics, customer care, sales, IT, and legal and compliance needs. 1) Gartner, Inc.

ROI 40

ROI Social Media Advertising Customer Care 40

Grade.us

NOVEMBER 29, 2018

This list of 2018's top resources is here for you. How to Learn Digital Marketing for Free: 2018 Updated Guide - I love this resource-rich post. You don't need to be an expert to benefit from analytics, email or social media marketing for your small biz! No problem. The Best Small Business Marketing Blogs. Duct Tape Marketing.

Resources 32

Resources Tools Marketing Social Media 32

Lithium

NOVEMBER 16, 2018

Through paid social, organic marketing, analytics, and customer care, social media marketing must instead touch consumers at every step of the customer journey. Include marketing and advertising, commerce, data and analytics, customer care, sales, IT, and legal and compliance needs. 1) Gartner, Inc.

ROI 40

ROI Social Media Advertising Customer Care 40

Lithium

NOVEMBER 16, 2018

Through paid social, organic marketing, analytics, and customer care, social media marketing must instead touch consumers at every step of the customer journey. Include marketing and advertising, commerce, data and analytics, customer care, sales, IT, and legal and compliance needs. 1) Gartner, Inc.

ROI 40

ROI Social Media Advertising Customer Care 40

Lithium

NOVEMBER 16, 2018

Through paid social, organic marketing, analytics, and customer care, social media marketing must instead touch consumers at every step of the customer journey. Include marketing and advertising, commerce, data and analytics, customer care, sales, IT, and legal and compliance needs. 1) Gartner, Inc.

ROI 40

ROI Social Media Advertising Customer Care 40

Lithium

NOVEMBER 16, 2018

Through paid social, organic marketing, analytics, and customer care, social media marketing must instead touch consumers at every step of the customer journey. Include marketing and advertising, commerce, data and analytics, customer care, sales, IT, and legal and compliance needs. 1) Gartner, Inc.

ROI 40

ROI Social Media Advertising Customer Care 40

SurveySensum

JULY 14, 2020

She is the first Certified Customer Experience Professional (CCXP) in Yorkshire in 2018 and has experience in both large-scale multi-site, multi-channel operations, and smaller, entrepreneurial businesses. She has spent 27 years in senior roles at British Airways prior to founding her company, Sentio-B, a CX consulting firm in 2018.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Currency Alliance

DECEMBER 13, 2018

The Economist, November 2018. The brands we reported on in 2018 have already proven it can be done – but they were only the beginning of a much brighter, more profitable future in loyalty marketing. 2018 saw a 14.2% Marketing technology (martech) spending, meanwhile, rose from 22% of budget in 2017 to 29% in 2018.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term). Maximize ROI from Customer Data.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

FEBRUARY 10, 2020

Thanks to supermarkets’ high customer frequency and good data analytics, grocery chains can dynamically apply different points earning levels based on the available margin on each item sold, FMCG/CPG-funded offers, and insight about the share of wallet they are getting from each customer. Actually, they could profit from it handsomely.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Comm100

FEBRUARY 5, 2018

How different campaigns are performing with customers (the ROI of paid vs unpaid campaigns). Social media marketing (paid and unpaid social media advertising). Marketing analytics (reports on how your campaigns are progressing and which campaigns are delivering the highest ROI). What hashtags are trending.

Social Media 123

Social Media CRM Self Service Software 123

Comm100

FEBRUARY 6, 2018

All data is the most recent information available as of the beginning of 2018. Like live chat software, Hootsuite’s social media software provides analytics and reports to help companies best understand how their social media strategies are performing. Set Your 2018 Business Priorities with CCW Digital’s Winter Report.

Software 105

Software Customer Engagement Engagement Omni-Channel 105