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Four key themes from eTail East 2016

OpinionLab

Theme 2: Customer journey maps are the answer to your problems. Takeaway one leads neatly into the second takeaway from eTail East: how do you create a frictionless, enriching and consistent customer journey at all touchpoints? Customer journey mapping. The key to this?

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6 Steps to Help You Put Customers at the Center of the Organization, Part 2

CX Journey

It was published on their blog on October 25, 2016. In this second part of a two-part series, I continue detailing some important ways to ensure that your company is putting the customer at the center of all it does. In Part 1 of this two-part series, I left off with Step 3: Outline the Customer Lifecycle.

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The three key learnings from CXFS 2016

OpinionLab

I was pleasantly surprised by the number of break through ideas that originated from focusing on specific customer journeys that were broken – technically, logically, or physically. Working backwards with the end goal in mind provides an opportunity to improve the customer journey. 2) Become a story teller.

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Grocery Store Customer Journeys Are Becoming Increasingly Digital

Second to None

Alongside overall digital influence growth, mobile’s in-store influence has also expanded from 5 percent in 2013 to more than one-third (37 percent) in 2016. 3-18, 2016. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. About the survey.

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Customer Feedback Loop: What Is It and How to Close It

Lumoa

Customer-centric businesses are not only more relevant to customers, but 5x more likely to be a top competitor in their industry, and 4x more profitable than competing businesses that don’t focus on customer experience (Forrester, 2016).

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Strativity Group’s Touchpoint Dashboard Expands Its European Footprint

Strativity

“Touchpoint Dashboard has a large existing base of global clients, with a strong concentration in Europe”, stated Lior Arussy, CEO Strativity Group and Touchpoint Dashboard, “Danny has been a partner of Touchpoint Dashboard in the Netherlands since 2012 and he has an extensive knowledge of journey mapping and customer experience.”.

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12 Customer Success predictions and trends for 2023

ChurnZero

As such, leaders must engage more of their customers at scale through digital programs that support low-touch segments with a more focused approach than ever before. The post-sales customer journey will also become more intelligent as organizations accelerate their use of cutting-edge data and technologies.

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