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State of Business-to-Business Customer Experience Management

ClearAction

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? One in four B2B firms coordinates customer interaction activities of multiple functional areas; 37% are just starting this.

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What really makes customers happy?

ijgolding

For an organisation to create a sense of happiness with a customer, it must be able to consistently leave the customer feeling as thought their basic requirements – their NEEDS – are being met. We must be able to get the fundamental basics right before we even start thinking about things that may delight the customer.

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What is a good Net Promoter Score?

Lumoa

In a recent study , at least 49% of consumers are now saying that they are willing to talk about their positive experiences on social media compared to the 30% of those who will post something negative. A significant change since 2013 when it is the other way around. In which industry does your business belong to?

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

The consistency in messaging, feel and reliability need to resonate through every channel, every step of the customer lifecycle, and this attention to the customer needs to start in the C-Suite. Annie has been specializing in the field of Customer Experience Management for over ten years, but has dabbled in lots of different parts of business.

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Report: Lessons in CX Excellence, 2015

Experience Matters

Activision demonstrates its commitment to creating great game player experiences in a multitude of ways, such as emphasizing the use of player feedback to identify improvement opportunities. Activision combines this dedication to listening to its players with a willingness to redesign significant interactions. Download report for $195.

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What is Customer Experience Ecosystem?

ClearAction

The result : 33% drop in online revenue, 25% drop in comparable store revenue, and 5 percentage points lower gross margin, with quarterly losses increasing throughout 2012, totaling $985 million loss, and new debt and a new CEO in early 2013. We’ve all known customer experience programs that have come and gone.

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Achieving A Single Customer View Through Cross-Channel Data Integration

CX Journey

Image courtesy of dsearls Today''s post is a modified version of a post I originally wrote for Confirmit in March 2013. What steps are you taking to create a single view of the customer so that you can deliver a more-personalized customer experience? How do we achieve that single view of the customer? Don’t worry!