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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

The bottom line is that four words sum up how to make deep connects: “start with the customer.” Let your customers lead the conversation and journey as they seek to fulfill their needs. 5 ways to tighten customer relationships. Starting with the customer means making first-party data the first priority.

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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

He examines the evolution of how organizations connect with their customers and how smaller and midsized businesses are finding ways to compete for customers with larger players in their space through the 4 C’s of customer information. Swiftpage is the owner of Act! , By 1989, just 15 percent of U.S.

CRM 98
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Accessibility is Key to Customer Satisfaction in 2014

Comm100

In other words, can the customer reach your company when they have questions/concerns or need assistance in making a purchasing decision? Prior to the technology revolution, there were primarily three methods for the customer to interact with product/service providers – voice (phone), face to face or snail mail.

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How to Impress Your Customers with Jon Picoult

Kustomer

So many CX leaders are dead set on impressing their customers but Jon urges them to go one step further and create a customer relationship where they’re utterly obsessed with your services. According to Jon, satisfying customers simply isn’t enough to keep them loyal. Tune in to learn more! Creating Loyalty that Lasts.

How To 143
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B2B Customer Engagement Program Accelerates Growth at SaaS Reciprocity, Powered by Waypoint’s TopBoxTM

Waypoint Group

Actionable insights for more productive and meaningful CSM customer interactions. Concrete customer input removed the guesswork from internal communications. Deeper insights helping marketing create excellent customer-company interactions . Founded in 2009 by Ken Lynch, Reciprocity is based in San Francisco.

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Service Untitled» Blog Archive » Use social CRM to improve.

Service Untitled

It helped companies maintain and improve customer relationships and hone in on the most successful and promising target audiences. From there an organization could concentrate on potential new sales, support, and marketing strategies to retain customers and find new ones.

CRM 44
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Inside Customer Success: HubSpot

Amity

We sat down with Stephen O’Keefe, Director of Customer Success, to discuss how Customer Success has evolved at HubSpot over the last 7 years. Can you give us a brief overview of Customer Success at HubSpot, and of your responsibilities? I started in HubSpot in 2009 and I’m now coming up on my 7-year anniversary.