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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

The bottom line is that four words sum up how to make deep connects: “start with the customer.” Let your customers lead the conversation and journey as they seek to fulfill their needs. 5 ways to tighten customer relationships. Starting with the customer means making first-party data the first priority.

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DSSL Rolls-Out BigChange Mobile Field Service Management System

CSM Magazine

” DSSL selected the BigChange job management system, which incorporates a mobile workforce app , customer relationship management (CRM), job scheduling , live tracking , financial management , and business intelligence tools in one system, after just one face-to-face demo.

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How To Find Business Opportunities in Recession

ThriveableBiz

Four types of customers There’s an excellent 2009 Harvard University study by Professor John Quelch and Research Associate Katherine E. They identified four segments of customers that emerge in a recession … Slam-on-the-brakes: reduce all types of spending. Jozc on How to Market in a Downturn. Communicate, share tips.

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Does Your Organization Partner Internally to Deliver Great Service?

Wired and Dangerous

Customers want the kind of service that takes their breath away! Research concludes that since 2009, customers are valuing an “average” experience less than before and have even less patience for variability inaccurate as well as effective delivery. If we can consistently deliver this kind of experience the payback is huge!

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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

He examines the evolution of how organizations connect with their customers and how smaller and midsized businesses are finding ways to compete for customers with larger players in their space through the 4 C’s of customer information. Swiftpage is the owner of Act! ,

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

There are two lessons here for businesses aiming to improve retention, increase customer satisfaction, and foster loyalty. First, poor service can and will hurt your customer relationships. The insurance company was affected by a long-lasting scandal regarding their refusal to satisfy disability claims by their customers.

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Accessibility is Key to Customer Satisfaction in 2014

Comm100

Customer satisfaction with social media interactions is currently low as companies have yet to fully develop and integrate business practices for this channel. It’s critical for companies to make the customer driven changes in order to provide the most desired manner of accessibility. Chat Away in 2014.