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Google Search Trends for “Customer Success”

ChurnZero

Of course, those of us in the Customer Success industry know that CS has become a very popular practice, department, and role specifically over the last 5-6 years, but what does this growing interest in the topic really look like? So, let’s take a look at interest in “Customer Success” as a search term on Google over time. .

Trends 98
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Google Search Trends for “Customer Success”

ChurnZero

Of course, those of us in the Customer Success industry know that CS has become a very popular practice, department, and role specifically over the last 5-6 years, but what does this growing interest in the topic really look like? So, let’s take a look at interest in “Customer Success” as a search term on Google over time. .

Trends 52
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5 Challenges to Proactive Customer Success

Amity

The history of Customer Success dates all the way back to 1995 when Concur became the first SaaS company by putting their product into what is today known as the cloud. In 2004, Salesforce came up with the Customer for Life program, and set the foundation for all of the reasons we are so focused on Customer Success today.

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Product-led Growth: What It Is and Why You Need It

Totango

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Product-led growth is a marketing, sales, and customer retention strategy that relies on the customer’s experience with the product to drive purchases.

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10 Leaders Share Their Customer Success Career Paths

Amity

Customer Success seems to be the new “it” job in SaaS. From new grads to established professionals with various backgrounds, there’s a growing interest in how to get into Customer Success. I got started in this industry back in 2004, shortly after I graduated from college.

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Part 1: B2B Customer Support Transformation Imperatives

Team Support

Company-wide initiatives to improve customer experiences (CX) and drive success are influencing Support to engage in new, more meaningful customer interactions. While most companies have Customer Success initiatives, many rely on Support’s expertise and resources to contribute to the attainment of customer outcomes.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

It involves ensuring a seamless experience at every touchpoint, aligning various departments to deliver exceptional customer service, and implementing customer-focused strategies to improve satisfaction. Their role is to champion the customer’s perspective and advocate for their needs within the company.