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Top 5 Customer Service & CX Articles for Week of February 19, 2024

ShepHyken

Exploring Customer Loyalty and Retention by Vijay Iyer (Total Retail) Effective customer retention extends beyond product or service quality, emphasizing ongoing customer engagement post-purchase. My Comment: Lately, I seem to be attracted to articles on loyalty programs. These are companies who also have significant brand loyalty.

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The New “Value” Menu—Why Recession-Proofing QSR Must Go Beyond Low Cost 

Strativity

But consumer perceptions around value involve far more than just price. QSRs have been struggling to keep up with wide-ranging consumer demands that go beyond category table stakes such as affordable price point, convenience, and fast service. On average, financial performance for High Fidelity brands is 3.5x

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Cautionary tale—BNPL disrupts with faster, smarter, more personalized payment solutions

Maru Group

At Maru, we use our unique software platform to measure and analyze how consumers feel, behave, and think to help clients better understand their customers and deliver better outcomes. The distrust stems from the 2001 Corralito policies in Argentina restricting people’s ability to withdraw cash from their accounts.

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If you build it, people will come—when you build what matters

West Monroe

Apple, the prime example of a market maker, consistently creates products that consumers never imagined they needed. Having created immense loyalty among its customer and employee base, Apple is a force to be reckoned with. What is the main difference between market makers and market takers? Tangible value.

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“Empathy in Action”? offers a modern playbook for delivering customer experience (CX)

Natalie Petouhof

My path to a CX career started in 2001 at Peppers & Rogers Group. They theorized that maximizing share of customer and then return on customer (increasing loyalty and revenue) depended on the efforts to elevate the customers’ trust. Original Article by Mila D’Antonio. It means using data as a trusted currency.

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A new era for digital Voice of the Customer

OpinionLab

Real-time insights from website feedback and quick action on those insights by getting the right information related to key digital interactions into the right peoples’ hands led to increased revenue, operational efficiencies and improved customer loyalty for our customers.

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Guilt or Greatness? Associations that Affect Customer Perception

Michelli Experience

From my perspective, your customer experience is the sum of perceptions consumers have about your brand based on their interactions with you. In 2001 the TIKI®torch brand, popularized in the 1950’s, was purchased by Lamplight® (a family owned manufacturer of outdoor torches). Your Customer Experience Defined. TIKI® brand.