Remove 2001 Remove Consumers Remove Engagement Remove Loyalty
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Top 5 Customer Service & CX Articles for Week of February 19, 2024

ShepHyken

Exploring Customer Loyalty and Retention by Vijay Iyer (Total Retail) Effective customer retention extends beyond product or service quality, emphasizing ongoing customer engagement post-purchase. My Comment: Lately, I seem to be attracted to articles on loyalty programs. It’s nice to see this idea again.

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The New “Value” Menu—Why Recession-Proofing QSR Must Go Beyond Low Cost 

Strativity

But consumer perceptions around value involve far more than just price. QSRs have been struggling to keep up with wide-ranging consumer demands that go beyond category table stakes such as affordable price point, convenience, and fast service. On average, financial performance for High Fidelity brands is 3.5x

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Cautionary tale—BNPL disrupts with faster, smarter, more personalized payment solutions

Maru Group

At Maru, we use our unique software platform to measure and analyze how consumers feel, behave, and think to help clients better understand their customers and deliver better outcomes. The distrust stems from the 2001 Corralito policies in Argentina restricting people’s ability to withdraw cash from their accounts.

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If you build it, people will come—when you build what matters

West Monroe

Apple, the prime example of a market maker, consistently creates products that consumers never imagined they needed. Having created immense loyalty among its customer and employee base, Apple is a force to be reckoned with. What matters is derived from a customer's or employee’s level of willingness to engage with you.

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15 best inspiring mission statement examples

BirdEye

They also are excellent tools for employee engagement and loyalty, which in turn, boosts productivity. Ever since the release of the iPod in 2001, Apple has been redefining the role of electronics in our lives. Coca-Cola Mission statement: “Satisfy our beverage consumers with excellence.” How to write a mission statement?

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“Empathy in Action”? offers a modern playbook for delivering customer experience (CX)

Natalie Petouhof

My path to a CX career started in 2001 at Peppers & Rogers Group. They theorized that maximizing share of customer and then return on customer (increasing loyalty and revenue) depended on the efforts to elevate the customers’ trust. Original Article by Mila D’Antonio.

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A new era for digital Voice of the Customer

OpinionLab

And, I co-founded a company named OpinionLab that pioneered the idea of empowering customers to provide feedback to companies by enabling them to proactively engage companies in their own words, on their own terms via the digital channel. IE v5 launched as a harbinger of exponential growth in browser options.