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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Your website, call center or storefront are all examples of possible customer touchpoints. Touchpoints vary.

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If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one

PeopleMetrics

Understanding the various touchpoints (e.g., Once you’ve mapped out your touchpoints, it’s often helpful to group them into channels. Native Mobile App: refers to customers who download a company’s iOS or Andriod app, and feedback is gathered about their experience with it. Mapping your touchpoints.

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Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

Customer experience is the sum of all experiences, interactions, or touchpoints a customer has with a company. Customer service is employees at a company helping solve a customer’s need in some way, usually (but not always) around a problem or a question. CX is holistic and covers a wide number of touchpoints.

CEM 117
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5 Strategies for CX Excellence

PeopleMetrics

Businesses do not exist without customers and employees, yet few companies have a systematic process in place to measure and improve the experience of both customers and employees. Start your customer experience feedback program with your most important touchpoint. This activity alone with make your company 10x more customer-centric.

Strategy 163
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Top 5 Customer Service & CX Articles for Week of February 19, 2024

ShepHyken

by Reuben Yonatan (Fast Company) Customer service (CS) and customer experience (CX) are the two faces of the same coin and go hand in hand with each other. I do like the customer experience definition, which is every touchpoint from the first interaction until the customer is no longer doing business with you.

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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. The sales force becomes a key touchpoint in the customer experience for B2B. Prioritizing Action.

B2C 122
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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

Consider a telecommunications company whose business model is signing up customers for a one-year contract for various wireless services. So a company with 100,000 customers might hear from 500 customers total and only if they happen to have scheduled a market research study during that time frame. Market Research vs. VoC.