ShepHyken

OCTOBER 13, 2017

That’s important because customer-centricity continues to be the driving force behind sales, and true customer loyalty. Discounts are important, and they’re the basis of any rewards program, but if that’s all you’re offering, chances are the repeat purchases you’re getting are fleeting and not customer “loyalty” at all!

Customer Centricity 73

Customer Centricity Loyalty Loyalty Programs Rewards Programs 73

Currency Alliance

APRIL 15, 2024

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Magellan Solutions

DECEMBER 3, 2021

An outsourced specialist can better handle such tasks to ensure better incentives and rewards programs for your in-house employees. They can cover areas such as productivity, sales, workplace safety, and years of service. SMEs are often focused on directing their finances in areas that contribute to the overall ROI and profit.

Self Service 52

Self Service Resources Telecommunications Rewards Programs 52

Totango

FEBRUARY 21, 2019

For example, you could partner with a referral and rewards program like Perkville. Leveraging such a company’s points and rewards system can improve client retention and loyalty. If you identify an at-risk customer before they churn, try revisiting the goals you established during your initial post-sales period.

Examples 63

Examples Customer Success Social Media Rewards Programs 63

Currency Alliance

JUNE 11, 2017

Stated a different way, ROI from loyalty marketing investments could grow exponentially with a few tweaks that put the customer´s interests first. This means merchants and travel suppliers will be able to capture useful data insights from a much larger set of customers, who again start identifying themselves at the point of sale.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

SmartKarrot

APRIL 20, 2022

By offering loyalty programs, B2B businesses an invaluable customer data. It also helps them build data-driven direct communications strategies that help yield higher ROI. One way to address the challenge is by offering rewards. Rewarding prospects in the form of free product trials makes it easier to sell it to them.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

Currency Alliance

JUNE 16, 2020

Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. But News UK’s ‘ Sun Savers ’ program has managed to drive a lot of additional print sales by giving out free vouchers in the paper, which can be redeemed using a mobile app.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. References. [i] ii] [link].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySparrow

JANUARY 15, 2021

If you want to get better ROI, work engagement, and high employee retention, it’s crucial to provide constructive feedback. For instance, if your employee holds a salesperson position, you may set a standard to make $60,000 in sales per quarter. This way, the rewards program will be more engaging and appealing to each employee.

How To 52

How To Net Promoter Score Effort Score Feedback 52

BirdEye

MAY 31, 2023

It builds brand awareness Advertising may help you build brand awareness , but it can be expensive with a limited ROI in the short term. By offering such a substantial reward, the company revolutionized the referral program and grew faster than before. With their rewards program, users could earn points by referring friends.

Strategy 52

Strategy Marketing Social Media Rewards Programs 52

Kitewheel

MARCH 25, 2019

These are areas where tension are often highest, such as between sales and service, or marketing and sales. For example, many retailers send a welcome email after you sign up for their rewards program. Measure ROI across interactions. Measuring ROI is another place where customer journey orchestration can help.

ROI 76

ROI Hotels Customer Journeys Retail 76

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Reward programs still have an important part to play in this effort; but they are only part of the picture. The Economist, November 2018. Really think about that for a moment. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SurveySparrow

MARCH 29, 2023

Furthermore, it is based on the illusion that the seller still controls the marketing, selling, and sales processes. Based on how your customers behave at this stage, you should optimize your marketing and sales strategies. In fact, a sale is the beginning of the customer experience process. And that is no longer true.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Currency Alliance

FEBRUARY 26, 2019

The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. Steps to a smarter reward pricing strategy. It’s the emotional value which creates real stickiness.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

NOVEMBER 14, 2019

At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI. Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

ReviewTrackers

APRIL 20, 2021

It therefore makes sense to develop a customer referral program. It’s a low-cost, high-ROI banking customer acquisition strategy. A customer referral program is a great way to leverage that, nurturing your relationships with happy customers and empowering them to refer your business to others.

Banking 123

Banking Social Media Infographics Rewards Programs 123

ReviewTrackers

APRIL 12, 2019

It therefore makes sense to develop a customer referral program. It’s a low-cost, high-ROI banking customer acquisition strategy. A customer referral program is a great way to leverage that, nurturing your relationships with happy customers and empowering them to refer your business to others.

Banking 92

Banking Social Media Infographics Rewards Programs 92

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. This broadens the reach of the program. lift in recorded sales.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52