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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

In the dynamic world of hospitality, the ability to manage and enhance the guest experience often spells the difference between those who win and those who get left behind. With the prevalence of online reviews and social media, managing and enhancing guest experiences is crucial to maintaining a positive brand image.

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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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Guest experience: Trends, tips & Best practices for 2021

Qualtrics

Listen to how travel and hospitality organizations are reimagining the guest experience. Vaccinations give travelers hope and a sigh of relief to the entire industry but this will take time, and even still hospitality and travel businesses should be aware of the current trends that may affect them: Guests are more safety-conscious .

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Rub It In, Why Don’t You? When Orchestration Goes Awry

Optimove

Campaign Orchestration is the process of ensuring all cross-channel, multi-step communications with customers are in sync, providing customers a holistic experience. That’s why, today, Orchestration (yes, with capital O) is one of the most important concepts for marketers to master.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

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360 Degree Customer Experience: A Practical Approach to Holistic CX

SuiteCX

6 Overall navigation patterns in travel remain complex, right up until the moment of purchase. Can be correlated with other channels such as email. If you are ID’d you can dynamically test and manage 1:1 actions. 2015 suitecx – Confidential Is it a clickstream? ©2015 suitecx – Confidential Is it a clickstream?

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Pay with points: unlocking loyalty program value

Currency Alliance

It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels. Most recently, we have seen AMEX points becoming available in Australia as a method of payment on Myer’s online sales channel – so this trend is starting to expand worldwide.