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Joined up Voice of Customer and Staff Studies

Peter Lavers

In my many years as a practitioner and consultant in the field of Customer Management I’ve often wondered why business treats its Voice of Customer (VoC) and Voice of Employee (VoE) studies as completely different and dissociated exercises.

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Focus on critical Voice of Customer issues – do more with less

Thematic

This is part 4 of our blog series from our webinar “5 practical ways to influence managers for Voice of Customer (VOC) success”, by myself and Dr. Alyona Medelyan. . This blog series gives you tips on how to make a strong case internally to get buy-in from stakeholders for your Voice of Customer (VOC) programme.

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B2B: The Linkage Between NPS and Financials is NOT What You Think It Is

Waypoint Group

And since they had 4 years of customer feedback from “Buying Committee” members – not just end users or champions, but feedback from those people participating in buying decisions – the analysis was straightforward. You’re missing the boat if you’re only looking at sentiment and customer feedback as a “point in time” exercise.

NPS 40
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Customer Service is a Gold Mine for Employee Experience Ideas

Russel Lolacher

Some of these do indeed exist already but as our culture continues to put customers ahead of employees, it might spark some ideas on how an organization can internally better engage their staff. We can’t forget that improving organizational health improves customer engagement. Or at least measure how they are doing.

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My CCXP Journey: Five lessons from taking the CCXP exam (again).

CX University

Readings, videos, and interactive engagement exercises rounded out a well-designed study program. This exercise is not necessarily an approach that will work for everyone, so I will try to provide a few guidelines for confident preparation: Many thought leaders have different approaches. There was something for every learning style.

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Chapter 4: Customer Journey Mapping Workshop

SurveySensum

In the fourth episode of the Experience talk: Voice of Customer and Employee , Tanuj Diwan , Head of Product and Nandkishor Tripathi aka NK, Global Head of Customer Experience and Success at SurveySensum are running a workshop on Customer Journey Mapping. . Run the customer journey mapping exercise in a group.

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Qualitative Data Analysis: Step-by-Step Guide (Manual vs. Automatic)

Thematic

Using your existing qualitative feedback As it becomes easier for customers to engage across a range of different channels, companies are gathering increasingly large amounts of both solicited and unsolicited qualitative feedback. While time-consuming, this exercise will improve the quality of your analysis.

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