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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

You can understand that you need to eat healthier and exercise more to live a healthy life. Here are some strategies to gain leadership buy-in for customer experience, the importance of measuring CX performance, and how to effectively communicate the business case for CX transformation. What’s the difference?

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Measuring what matters – your brand’s emotional equity

Maru Group

Are you bluntly capturing affinity or brand love as a metric in your tracker with no idea how to use it to your business advantage? Emotional equity is not only how close a consumer feels to a brand or how intensely they feel but why and how they connect. Without action, it’s just an observation.

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6 ways product managers can leverage feedback analytics software

Thematic

If your product is an exercise tracking app, and you have a high volume of responses for the base theme 'GPS' with negative sentiment, you'll want to investigate further to find out what common issues users are experiencing with GPS. What you need to know is how to move your numbers in a positive direction!

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How to improve the customer experience for better customer retention in times of uncertainty — Part 2

delighted

In our previous post on improving the customer experience , we went over how streamlining support and onboarding processes can help you retain customers during difficult times. In this post, we’ll focus on how to adjust your customer experience program to be appropriate for the current situation. Feedback bridged the gap. The result?

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How to improve the customer experience for better customer retention in times of uncertainty — Part 2

delighted

In our previous post on improving the customer experience , we went over how streamlining support and onboarding processes can help you retain customers during difficult times. In this post, we’ll focus on how to adjust your customer experience program to be appropriate for the current situation. Feedback bridged the gap. The result?

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How Has CX Evolved and How Should it Impact Your Company’s Growth and Leadership?

Customer Bliss

Understand How to Develop Customer Loyalty. Rob breaks down a formula for building a roadmap to help your organization build customer loyalty: Roadmap to Loyalty Leadership: Establish the baseline of the economic value of improving relative to the competition. What Do You Know Now That You Wish You Knew Then?

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A Guide to Measuring Product-Market Fit with PMF Surveys

Retently

How to achieve Product-Market Fit While finding product-market f it isn’t easy, there are some actionable steps businesses should take at the early stages. How to achieve Product-Market Fit? PMF and NPS surveys are the most suitable engagement methods, as they clearly show customers’ attitudes toward your product or service.