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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.

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New Data About Airlines Competing on Customer Experience

Blake Morgan

However, the industry overall had a positive year, increasing 1% over 2021 for a score of 76. Traveling can be stressful, but it doesn’t have to be if airlines prioritize customer experience. Traveling can be stressful, but it doesn’t have to be if airlines prioritize customer experience. What makes the Alaska experience unique?

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program. Points are just an excuse to start a dialog with customers, keep score, and enable an economy based on an incentives currency.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs.

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. These include online travel agencies (OTAs), social media, mobile apps, and brand websites.

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How to Get In-Tune for Customer Experience Success

ClearAction

Step into your customer’s shoes and think about it: one part of the company you’re buying from asks you to participate in a survey where you voice certain frustrations, and shortly afterward another part of the company asks you to engage in the loyalty program and promote how wonderful the company is.

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How to Use Employee Net Promoter Score To Drive Culture

SurveySparrow

Like the customer net promoter score, eNPS or employee net promoter score helps gauge employee loyalty and engagement. The results you’ll get from the surveys can help you develop new plans and programs to improve the employee experience. . Employee Net Promoter Score is popular for its simplicity.