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A Comprehensive Guide to Voice of the Customer for eCommerce

Thematic

The best eCommerce customers have a high repeat purchase rate and leave positive comments. Data-Driven Decision Making: Voice of the Customer insights replace guesswork, empowering you to make informed choices about marketing campaigns, pricing strategies, and operational changes that deliver measurable ROI. What’s happening?

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Why it is time to calculate the ROI of VoC programs

Eptica

Date: Wednesday, March 28, 2018 Why it is time to calculate the ROI of VoC programs. Many companies rely on metrics such as Net Promoter Score (NPS), CSAT or Customer Effort Score (CES), which give a numeric value that you can track over time. This can be linked to business metrics to give a true ROI figure.

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5 Ways Chief Customer Officers Can Drive Net Revenue Retention

Gainsight

This post was originally published in Ecommerce Times. In fact, even if you keep your sales, marketing, and product efforts static, you’d see improvements to your NRR if you invest in customer success. Demonstrate the ROI to Increase Corporate Spend in CS and CS Ops teams. We can’t take our customers for granted — ever.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. Today, brands in many industries, from ecommerce or direct-to-consumer brands, to CPGs, to publishers and more, are now investing more heavily in loyalty.

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7 Tips for an Effective Voice of the Customer Program

delighted

When most companies want to improve their customer experience with a VoC program, they often start with just one customer survey type—usually a net promoter score (NPS) or customer satisfaction (CSAT) survey. Do you run an ecommerce website as well as a brick-and-mortar location? Catalog your customer interaction channels.

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What 100 Businesses Say About Live Chat on Their Website

Kayako

If you are confident your customers want to receive help via live chat, then the tool you choose must offer immediate help with minimal effort required. Scores of live chat tools will woo you with promises of automated conversation and saved time. Memorable chat experiences create positive ROI. How do you make it happen?

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The definitive guide to customer experience management (CXM)

delighted

CXM is the continual effort to gather intelligence on the customer experience throughout the customer journey, so your entire company can unify behind a customer-driven business strategy. Retail customer experience touchpoints may include in-store locations, an ecommerce website, and many others before (review sites, social media, etc.),