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A Comprehensive Guide to Voice of the Customer for eCommerce

Thematic

The best eCommerce customers have a high repeat purchase rate and leave positive comments. Data-Driven Decision Making: Voice of the Customer insights replace guesswork, empowering you to make informed choices about marketing campaigns, pricing strategies, and operational changes that deliver measurable ROI. What’s happening?

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Top 15+ Marketing KPIs to track in 2023

BirdEye

Measuring the success of your marketing efforts the right way is crucial. Well, here’s how: Set up tracking goals: Your customer relationship management (CRM) software can be configured to determine how much money it costs to generate a single lead. Are you excited to run your next marketing campaign and see the results?

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. Today, brands in many industries, from ecommerce or direct-to-consumer brands, to CPGs, to publishers and more, are now investing more heavily in loyalty.

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21 Competitor Analysis Tools for Social Media and SEO

NetBase

Access to digital data makes this a much easier to accomplish in theory – but with so many new competitors entering the game every day, any intelligence effort can quickly become time consuming. That means using tools that integrate with your CRM and other systems, to give you the most comprehensive competitive picture available.

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Redemption ecosystems: beyond the loyalty reward catalog

Currency Alliance

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. but the effort is also high (perhaps 1-0.8 = 0.2).

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Redemption ecosystems: beyond the loyalty redemption catalog

Currency Alliance

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. but the effort is also high (perhaps 1-0.8 = 0.2).

Loyalty 52
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The definitive guide to customer experience management (CXM)

delighted

CXM is the continual effort to gather intelligence on the customer experience throughout the customer journey, so your entire company can unify behind a customer-driven business strategy. Retail customer experience touchpoints may include in-store locations, an ecommerce website, and many others before (review sites, social media, etc.),