Does Net Promoter Score Work for B2B Companies? You Bet It Does!
Retently
AUGUST 23, 2023
We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. The scale of NPS, in terms of the ability to reach thousands or tens of thousands of customers, just isn’t as applicable or relevant for an average B2B company.
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