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Retail Reputation Management: Shop Strategies for Customer Retention

InMoment XI

Whether you are a local shop, regional staple, or nationwide brand, reputation management is one of the most important marketing strategies you need to master to ensure brand success. Your online reputation is also a significant factor in the way your customers perceive and interact with your brand.

Retail 260
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How to Use CX Metrics to Find Bottlenecks to Product Led Growth

InMoment XI

PLG relies on the product itself as the primary driver of customer acquisition, conversion and expansion. Customer experience (CX) metrics have an important role to play in this strategy—something I explored in-depth in a previous post: Customer Experience in the Era of Product Led Growth.

Metrics 260
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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

Today, there are a lot of customer feedback management (CFM) companies talking about integrated CX. But, we are confident in saying that the strategies we are developing that view the customer experience as the sum of integrated feedback, insights, and actions are going to distinguish us from our competitors in a significant way.

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The Definition of Predictive Analytics in 2019

CloudCherry

Predictive analytics is a branch of business intelligence that takes customer data and behaviors from within your application, analyzes them, and produces predictions on future paths your customers might take or emotions they might feel towards your brand. No more guessing about what customers truly want. Customer Sentiment.

Analytics 221
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Unlocking Employee Satisfaction: Strategies, Metrics, and Impact

SurveySensum

Not only that, employee satisfaction has a great impact on your customer loyalty because companies with an employee engagement program reported enjoying 233% greater customer loyalty. But first, let’s start by talking about the definition of employee satisfaction, in detail. What is Employee Satisfaction?

Metrics 52
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Social media analytics: Definition, types, and importance

BirdEye

How to get started with social media analytics How to use social media analytics Collect the right data Monitor metrics regularly Visualize the data Make recommendations Frequently asked questions Birdeye: An all-in-one marketing tool. Without this data, you are simply guessing and hoping – which isn’t a sound business strategy.

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To Master Customer Experience Strategy, Master CX Mindset

Experience Investigators by 360Connext

Customer experience leaders are often told to “create a better customer experience” with little more than a pat on the back and an annual customer survey. There is a lack of understanding around what customer experience really is, and perhaps more importantly, what it takes to deliver it.

Strategy 225