InMoment XI

MAY 4, 2023

As in previous cycles of historical uncertainty and downturns, these increased headwinds across the globe mean customers and companies are behaving differently. So, how can CX leaders and their teams best navigate customer experience in such challenging times? How can you make better trade-offs using segmentation?

Strategy 295

Strategy Customer Experience How To Loyalty Programs 295

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. How exactly do you do this? In the modern digital world, it’s by creating a seamless customer experience strategy. This is called the customer journey.

Customer Experience 260

Customer Experience Strategy Self Service Customer Journeys 260

delighted

JANUARY 7, 2021

When you think of your customer, who comes to mind? Defining customer needs, problems, and interactions with your company may seem overwhelming and at times, unnecessary. In this post, we will cover: What is a customer journey map? How can customer journey maps improve customer experiences?

Customer Journeys 98

Customer Journeys Touchpoint Net Promoter Score Exercises 98

Education Services Group

JUNE 20, 2023

Now buckle up for the longest segment of your customers’ experience: Service. Continuing our series investigating all the stages of a customer journey map, I’m diving into everything that makes (or breaks) this chapter of the CX story.

Customer Journeys 52

Customer Journeys Self Service Touchpoint Customer Success 52

Beyond Philosophy

JUNE 21, 2019

Customer Journey Mapping Using Behavioral Science. Journey mapping is how organizations look at the customer journey, or the steps a customer would take from the beginning to the end in their experience. Journey Mapping employing this approach is what we call Behavioral Journey Mapping.

Customer Journeys 101

Customer Journeys Consulting Customers Loyalty 101

Experience Investigators by 360Connext

APRIL 2, 2024

Your relationship with customers is built one step at a time. Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason! What is a Touchpoint?

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143

Michelli Experience

JULY 3, 2018

Years ago, it was much harder to convince a client to do a customer journey map. In those days, many leaders were willing to map interaction points with customers in order to drive efficiency or reduce waste. Four Strategies for Customer Journey Mapping. Activate the Map.

Customer Journeys 90

Customer Journeys Touchpoint Innovation Customers 90

InMoment XI

DECEMBER 19, 2022

From the very beginning, they’re thinking about outcomes such as: Why does this matter to my customers? How will I act on this feedback? To understand your customers and to get the most out of what they’re telling you, your survey design strategy needs to be spot on. Build Better Surveys to Improve Customer Experience .

Survey 493

Survey Customer Journeys How To Touchpoint 493

Kerry Bodine

MAY 15, 2020

What you knew about your customers back in January just doesn’t apply now — and if you’ve got existing journey maps, they are officially out of date. Similarly, you should keep your new journey maps under warrantee by checking up on them regularly to see if anything major has changed. Let’s get mapping!

Customer Journeys 207

Customer Journeys Effort Score Course Feedback 207

Michel Falcon Experience

MARCH 26, 2019

Today, I’m in Oshawa, Ontario working with Taunton Village Dental to help them improve their customer experience by hosting a customer journey mapping workshop. I’m going to introduce them to my people first culture and three piece strategy. ” – Dr. .” ” – Dr.

Customer Journeys 68

Customer Journeys How To Touchpoint Loyalty 68

Lumoa

MAY 5, 2022

Most people understand the importance of creating great customer experiences —nevertheless, many struggle with the complexity of working holistically and long-term with a Customer Experience strategy. Customer Experience (CX) is far more than traditional customer service and marketing.

Strategy 277

Strategy Customer Experience How To Analysis 277

Lumoa

APRIL 1, 2020

When it comes to customer experience and your customer insight strategy , it’s no different. How can you give your users what they need if you haven’t asked them about it? What are customer insights? If you haven’t taken the time to learn what your customers want, you won’t know where to start.

Customer Insights 208

Customer Insights Strategy Customer Journeys How To 208

Experience Investigators by 360Connext

SEPTEMBER 21, 2021

It’s easy to think that if we’re neglectful toward our customers, it must be through some negative action. But the most common type of customer neglect we see is simply the lack of attention paid to putting the customer first. Customer experience, by its very definition, is happening whether you are intentional or not.

Customer Journeys 373

Customer Journeys Brands Customers Customer Experience 373

Experience Investigators by 360Connext

APRIL 2, 2024

Your relationship with customers is built one step at a time. Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. And for good reason! What is a Touchpoint?

Touchpoint 137

Touchpoint Customer Journeys Customer Experience Social Media 137

Kerry Bodine

JUNE 2, 2015

Many companies embark on customer journey mapping projects without having a clear idea of how they’ll actually use the outputs. At the end such efforts, the CX team has checked “journey mapping” off its to-do list, but is left wondering what to do next…. With a current-state journey map , you can: 1.

Customer Journeys 120

Customer Journeys Customers Innovation Measurement 120

Lumoa

JANUARY 7, 2021

At what point during the customer journey should you measure how the customer is feeling? After their journey is over? In reality, there are several customer touchpoints along the customer journey where you can (and should!) Imagine being a customer buying a train ticket. In the middle?

Customer Journeys 208

Customer Journeys Touchpoint Measurement Survey 208

PeopleMetrics

JANUARY 21, 2021

Customer Journey Mapping: Which Touchpoints Really Matter? Customer journey mapping is an important part of measuring the customer experience, but getting started with this exercise can feel overwhelming. How do you create a customer journey map? Watch on YouTube. ? ? ?.

Customer Journeys 62

Customer Journeys Touchpoint Exercises Measurement 62

InMoment XI

MAY 25, 2023

Customers are the lifeblood of any business, and providing them with a great experience can lead to increased loyalty, higher satisfaction, and improved brand reputation. It’s simple: every company needs customers, but what happens when there are so many brands to choose from? How can brands stand out?

Customer Experience Design 484

Customer Experience Design Customer Experience Customer Journeys Competitive Advantage 484

Experience Investigators by 360Connext

APRIL 30, 2024

As the lights dim and the curtains part, understanding the intricate ballet of customer experience (CX) takes center stage. From the very first spark of interest to the warm afterglow that follows an event, we dissect the customer journey, offering strategies to heighten every touchpoint. Let’s talk!

Customer Journeys 143

Customer Journeys Entertainment Touchpoint Resources 143

InMoment XI

DECEMBER 22, 2022

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. This article is designed to give you InMoment’s take on what voice of customer examples look like. What Is Voice of the Customer? Step #2: Listen To Your Customer s.

Voice of Customer 558

Voice of Customer Examples Strategy Net Promoter Score 558

Kustomer

JUNE 25, 2020

Listen and subscribe to our podcast: In this episode of Customer Service Secrets , Annette Franz, CEO of CX Journey Inc. joins Gabe Larsen to continue exploring customer journey mapping and how to do it effectively. And the map has to be created from the customer’s perspective.”

Customer Journeys 92

Customer Journeys Policies Customers Analysis 92

Call Experts

OCTOBER 10, 2019

A company must understand how their customers behave, their patterns, and their pain points. Customer experience is not necessarily linear. Often, the customer journey is influenced by motivations and trends unrelated to your company’s service. What customer behavior are you trying to understand?

Customer Journeys 64

Customer Journeys Call Center Conference Contact Center 64

Hero Digital

JUNE 4, 2019

When organizations undergo external digital transformation, they also need to shift their mindset from statements of “we want” or “we think” to “our customers need.” Behind the scenes, digital transformation is based on knowing what customers want/need and removing roadblocks. Why Create Customer Journey Maps.

Customer Journeys 68

Customer Journeys Customer Experience How To Fashion 68

Kerry Bodine

JANUARY 16, 2018

Journey mapping has become a regular practice both inside and outside of customer experience organizations. But are you getting the full mileage from your journey mapping efforts—or did your efforts stall upon delivery of the maps? The role technology plays in self-service.

Self Service 0

Self Service Customer Journeys How To Touchpoint 0

CX Journey

JUNE 20, 2018

Communication is important to any relationship, and it's no less important in the relationships that businesses have with their customers. Sadly, communications are often an overlooked piece of the customer experience and the overall customer experience strategy. How can we ensure that doesn’t happen?

Customer Journeys 140

Customer Journeys Communication Exercises Fashion 140

Kustomer

JUNE 18, 2020

Listen and subscribe to our podcast: In this episode of Customer Service Secrets , Gabe Larsen is joined by Bob Thompson from CustomerThink to discuss his recent research on customer experience. Bob is the CEO and founder of CustomerThink and has published a book titled, Hooked on Customers. Listen to the full episode below.

Customer Journeys 72

Customer Journeys How To Customer Centricity Exercises 72

Beyond Philosophy

AUGUST 1, 2020

The 5 Rules for Behavioral Journey Mapping. We were training customers with journey mapping recently when it became apparent that people didn’t understand what journey mapping could do for them. They are essentially what a customer does in your experience. What Are The Five Rules?

Customer Journeys 122

Customer Journeys Net Promoter Score Exercises Interaction 122

Lumoa

JANUARY 19, 2023

Understanding customers is a key step to success, and organizations do it best when they have a customer experience department in place. This department is tasked with analyzing customer feedback and data and disseminating its findings to improve the organization’s processes, products, and services.

Customer Experience 236

Customer Experience Net Promoter Score How To Customer Journeys 236

ShepHyken

FEBRUARY 26, 2021

She shares a 3-step guide on how to improve the employee experience while maximizing customer engagement. Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. Maximizes leads.

Customer Journeys 117

Customer Journeys Engagement Strategy Marketing 117

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important.

Customer Journeys 110

Customer Journeys Touchpoint Software Customers 110