article thumbnail

Customer journey map: The key to understanding your customer

delighted

Defining customer needs, problems, and interactions with your company may seem overwhelming and at times, unnecessary. However, understanding every customer’s experience at each stage of the customer journey is crucial for turning business insights into long-term improvement strategies. . What is a customer journey map?

article thumbnail

A Guide to NPS for Brand Management and Customer Success Consultants

Retently

If you’re part of a brand management or customer success consultancy, Net Promoter Score® could be the all-in-one customer satisfaction metric you’ve been looking for. Designed to accurately assess customer sentiment, Net Promoter Score has several benefits that other customer satisfaction metrics don’t.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Benefits of Outsourcing your NPS process

Retently

Business owners now realize that there are many reasons that companies, both big and small, outsource various jobs, and Customer Success is no different. Let’s explore the advantages of outsourcing your NPS process in order to help you make an informed decision for your business strategy.

NPS 147
article thumbnail

5 Customer Journey Touchpoints to Measure

Lumoa

At what point during the customer journey should you measure how the customer is feeling? After their journey is over? In reality, there are several customer touchpoints along the customer journey where you can (and should!) Imagine being a customer buying a train ticket. In the middle?

article thumbnail

5 Questions to Ask When Making the Choice – Customer Journey Map or Touchpoint Map?

Education Services Group

They may sound the same, but customer journey maps are different from touchpoint maps (also known as service blueprints). They are both ways of looking at the customer journey, but one concentrates on the front-end, customer experience and the other focuses on the back-end processes that drive those experiences.

article thumbnail

Why NPS Scoring Isn’t Enough For Customer Success

Totango

Net Promoter Score tells you how likely customers are to recommend you, but is that all you need to know for customer success? NPS scoring is good as far as it goes, but it only provides insight into one facet of your customers’ sentiment toward your brand. How Does NPS Scoring Work? Click to enlarge.

NPS 87
article thumbnail

Why NPS Scoring Isn’t Enough For Customer Success

Totango

Net Promoter Score tells you how likely customers are to recommend you, but is that all you need to know for customer success? NPS scoring is good as far as it goes, but it only provides insight into one facet of your customers’ sentiment toward your brand. How Does NPS Scoring Work? Click to enlarge.

NPS 86