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Are Surveys Really Customer-Centric?

Blake Morgan

But now that surveys are free, it has become too easy for companies to smack customers with surveys. Most surveys are tied to Fred Reichheld’s Net Promoter Score, or NPS, which measures how likely a customer is to recommend the brand to friends and family. If it doesn’t, what metric is right for you?

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

From lead conversion rates (CVR), click-through rates (CTR), and Net Promoter Scores (NPS), companies use multiple metrics to analyze the effectiveness of their CX strategy. Fine-tuning your CX elements is a constant exercise. But CX very rarely deals in absolutes.

Strategy 208
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A beginner’s guide to understanding customer touchpoints

delighted

When you’re looking to improve your customer experience, it’s important to put yourself in your customers’ shoes. When you think like your customer, you get to know how they interact with your company or brand – an exercise that will help you understand what makes them happy or frustrated based on the micro-experiences they have. .

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Everything You Need to Know About Survey Response Rates

GetFeedback

Make a list of everything you’d like to know about your customers. While this minimalistic approach may seem to undermine your mission for info, the exercise will help you avoid high abandon rates and ultimately get more from your surveys. What drives customer satisfaction ? Keep survey questions simple. Where can you improve?

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What Chief Customer Officers can learn from YCombinator’s approach to disruption

Thematic

Last week, I attended the Chief Customer Officers & Influencers conference in Atlanta. I got a chance to give a keynote on how companies can disrupt themselves through customer insights and this post summarizes some of the key points I made. It’s a continuous process of iterating on customer insights.

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20+ product survey questions to grow your business in 2023

BirdEye

The questions you put on your product survey will depend on your objectives for the exercise. Use a rating scale so that customers can provide a quantifiable measure of the product’s value about the cost. You can adjust pricing strategies, competitive positioning, and net promoter score.

Survey 52
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A Comprehensive Guide to Voice of the Customer for eCommerce

Thematic

Enhanced Customer Experiences: Understanding customer expectations at every touchpoint allows you to design seamless, enjoyable experiences that increase brand loyalty. Reduced Churn: Identifying the root causes of customer dissatisfaction enables you to proactively address issues, prevent customer loss, and preserve revenue.