Customer Insights Exercises Measurement Net Promoter Score 
Blake Morgan
OCTOBER 31, 2022
Most surveys are tied to Fred Reichheld’s Net Promoter Score, or NPS, which measures how likely a customer is to recommend the brand to friends and family. It has been the most popular way to measure customer experience, but it’s arguably outdated. If it doesn’t, what metric is right for you?
Lumoa
FEBRUARY 14, 2024
From lead conversion rates (CVR), click-through rates (CTR), and Net Promoter Scores (NPS), companies use multiple metrics to analyze the effectiveness of their CX strategy. Fine-tuning your CX elements is a constant exercise. But CX very rarely deals in absolutes.
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delighted
NOVEMBER 30, 2021
When you’re looking to improve your customer experience, it’s important to put yourself in your customers’ shoes. When you think like your customer, you get to know how they interact with your company or brand – an exercise that will help you understand what makes them happy or frustrated based on the micro-experiences they have. .
Thematic
APRIL 3, 2024
Enhanced Customer Experiences: Understanding customer expectations at every touchpoint allows you to design seamless, enjoyable experiences that increase brand loyalty. Reduced Churn: Identifying the root causes of customer dissatisfaction enables you to proactively address issues, prevent customer loss, and preserve revenue.
BirdEye
AUGUST 22, 2023
Here are a few benefits of product surveys for a business: Helps measure customer satisfaction: If you’re curious whether customers are satisfied with your product, a product survey is the way to go. It’s an effective way to determine how your customers feel about the product and what you can do to improve it.
Thematic
FEBRUARY 15, 2019
Last week, I attended the Chief Customer Officers & Influencers conference in Atlanta. I got a chance to give a keynote on how companies can disrupt themselves through customer insights and this post summarizes some of the key points I made. It’s a continuous process of iterating on customer insights.
delighted
MARCH 9, 2021
Enhancing your customer service is one of the most valuable things you can do for your company. Measure and monitor customer service experience. Making unguided changes to your customer service strategy based on ‘feeling’ instead of measurement and benchmarking could end up hurting your support team and the brand at large.
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