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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

There are three distinct approaches for a customer experience management program. One approach is to chase customer expectations, another focuses on operational efficiency, and the third is an aligned outcomes approach to customer experience management. Closing the Delivery Gap.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Current state mapping helps organizations pinpoint where they are currently failing to meet customer expectations, as well as any areas that could benefit from further optimization. This type of mapping is useful for pinpointing gaps in customer service and uncovering areas of improvement.

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6 Rookie Mistakes to Avoid in Net Promoter Score Analysis

SurveySensum

A retail company, MagnetHome enthusiastically embraced the Net Promoter Score and started measuring customer loyalty. They gathered all the responses diligently but stumbled into the “Everyone’s-the-Same” trap – treating all scores equally.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

Hubspot’s annual State of Service Report found that 90% of surveyed CX professionals felt that customer expectations have increased to an all-time high. Adapting your CX to meet these higher expectations can differentiate your brand and the competition. But CX very rarely deals in absolutes.

Strategy 208
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More Than Just Data: Why Actionable Insights Matter

CloudCherry

” They take many forms in business—everything from your revenues last quarter to your current company-wide Net Promoter Score (NPS). . And you can provide genuine customer insights to the people who influence customer perceptions the most: your frontline team.

Data 218
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Revolutionizing CX Management with Customer Experience Analytics

Lumoa

Your organization probably already collects data in many of these categories: Customer metadata (age, location, etc) Product and website usage patterns Survey data (Net Promoter Score, customer satisfaction, etc.) Think about it.

Analytics 208
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience.