SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Self-selection bias; this is the big loyalty program measurement challenge.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

Confirmit

OCTOBER 18, 2018

Preventing customer churn is also in essence the main objective of most customer experience programs, and often the most tangible one as linking customer loyalty to revenue from repeat business and positive word of mouth is a well-established way to fund CX improvement efforts, like the development of a new customer loyalty program.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

SurveySparrow

AUGUST 14, 2023

Communication In good CX, customers receive prompt and clear responses from the brand. On the other hand, bad CX lacks empathy, with customer interactions feeling cold and indifferent, leaving customers feeling unimportant. Customers expect seamless interactions and timely responses.

Omni-Channel 52

Omni-Channel Examples Customer Experience Self Service 52

Currency Alliance

JUNE 21, 2018

Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 Compare this to a typical loyalty program where only your top 20-30% of customers engage, and it becomes clear that investment in better-quality loyalty strategies really does pay.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JANUARY 22, 2020

Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. that have not reinvented their business model, are still limping along, but with modest engagement.

Loyalty 59

Loyalty Trends Data Marketing 59

NobelBiz

JULY 25, 2023

Interaction Analytics often termed the keystone of customer engagement strategies, provides businesses with a profound look into customer behaviors, preferences, and patterns when engaging with products or services. These platforms provide a goldmine of data regarding customer sentiment and brand perception.

Interaction 98

Interaction Analytics Call Center Contact Center 98

Currency Alliance

DECEMBER 11, 2023

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. This workload can now be greatly reduced.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

Currency Alliance

DECEMBER 20, 2022

So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable. This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. embedding loyalty mechanics across the business.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

BirdEye

NOVEMBER 29, 2023

Furniture store marketing is promoting furniture stores and their products to attract customers and increase sales. Businesses can do this through various channels, including online and offline advertising, social media marketing, public relations, and events. Is your brand story consistent across all marketing channels?

Trends 57

Trends Tips Tools Marketing 57

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

OCTOBER 27, 2017

Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone. Unfortunately, the customer loyalty sector has not kept pace. How do we define greater liquidity in loyalty programs?

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Totango

AUGUST 11, 2022

The wide variety of channels involved in SaaS customer exchanges and the multi-faceted levels of decision-makers who may be involved make digital client interactions and relationships highly complex. Customer success outcomes : Successful outcomes are defined digitally for SaaS clients. Reach Customers Where They Are.

Tips 106

Tips How To Customer Journeys Net Promoter Score 106

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

MAY 9, 2022

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . Adaptability: data sharing between partners.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

BirdEye

OCTOBER 27, 2023

10 proven customer acquisition strategies What is customer acquisition cost? What are the elements of customer acquisition? What is a customer acquisition strategy? A customer acquisition strategy is a business’s well-planned and organized approach to attract and gain new customers.

Strategy 57

Strategy Social Media Multi-Channel Advertising 57

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. This changes who your competitors are: from your closest business rivals, to every brand that provides a better customer experience.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

SurveySensum

APRIL 8, 2024

Small businesses need to adopt a multi-faceted online strategy that emphasizes building deep, meaningful relationships with their customers and differentiating themselves from the competition. This includes website traffic, engagement rates, and social media interaction metrics.

Strategy 52

Strategy Social Media Advertising Analytics 52

Currency Alliance

MAY 19, 2021

In the context of commerce and customer engagement technology, there is a tectonic transformation taking place, and as a leader, you need to understand the basics of headless platforms. If you don’t recognize your customer across every channel and touchpoint, they will feel you don’t care. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Pointillist

MAY 23, 2018

Journey discovery is a quantitative approach to customer journey analytics where customer behavior data is analyzed across touchpoints and over time to uncover meaningful behavioral segments and the paths they take to achieve a specific goal—what Forrester calls the ‘bottom up approach’ to customer journey analytics.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

ProProfs Chat

DECEMBER 17, 2021

To assist the in-app feedback process, Apptentive equips you with real-time data on customer behavior. Related Read: How To Build A Customer Loyalty Program. This in-app feedback tool provides a medium to hear from your customers to make informed decisions for improving your app experience. Source: Instabug.

Tools 52

Tools Feedback Roadmap Survey 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have. referring friends.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52