Optimove

DECEMBER 15, 2022

Then there are those who manage to leave it until the very last minute despite best intentions. Not only does this build a sense of involvement and fun among your customer base, it’s also a great way to capture a new audience, introduce them to your business, and (if you’re doing it right) encourage them to stick around.

Tips 52

Tips Retail Marketing Social Media 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. This actually is not true. Points and miles are a dominant and popular form of loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

OCTOBER 12, 2021

Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. However, the vast majority of these customers are a more varied subset of your audience, with more varied interests. The value can be immediate. I’m a case in point.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

delighted

DECEMBER 10, 2019

Understanding how ROX works and the importance of mapping enhanced customer experience to your business’ operating objectives can help you present a strong case for why measuring, managing, and acting on customer insights benefit your brand in some surprising ways. Expected Customer Experience (CX) impact on loyalty.

ROI 40

ROI Measurement Customer Experience Effort Score 40

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

JUNE 16, 2020

Loyalty had evolved into a fairly segregated marketing function, but many of this years’ entries were more comprehensive, loyalty-enabled marketing programs. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

SurveySparrow

JANUARY 14, 2020

Your customers are your most valuable asset, especially if you are a small company. Growing your customer base will always be one of the most important objectives in every stand-up meeting. Businesses spend thousands of dollars on lead generation so that they can welcome new customers into their fold.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. This is a win / win / win for the customer, merchants, and the bank.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CustomerSuccessBox

NOVEMBER 16, 2021

Thus, crafting an amazing customer experience throughout the entire journey should be the ultimate aim of a business. As a Customer Success Manager, senior CSM , Head of CS, or CS leader , there must be some complex thoughts or questions that are always on your mind. Customer experience is a key brand differentiator nowadays.

Customer Success 52

Customer Success Management Case Study Rewards Programs 52

GetFeedback

FEBRUARY 2, 2020

You can set up email programs with automatic triggers to send birthday emails or discounts when it’s a customer’s special day or specific emails during expectant mothers’ different trimesters. Start a customer loyalty program. Learn how GetFeedback can help you exceed customers’ expectations— start your free trial today.

Loyalty 170

Loyalty Loyalty Programs Rewards Programs Social Media 170

SmartKarrot

NOVEMBER 2, 2020

This is your opportunity to keep the customers who already trust your products and services.”. Hung Nguyen, Content Marketing Manager , Smallpdf. Hung Nguyen leads content marketing efforts for Smallpdf , an innovative document management platform, based in Switzerland. Nikola Baldikov,Digital Marketing Manager, Brosix.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

Second to None

APRIL 12, 2018

In order to establish a strong understanding of customer insights, restaurant managers may want to consider investing in a customer database to collect important data, key insights, and trends to better serve and suit their customers for improved business relationships and better business outcomes. 2 [link].

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Gainsight

FEBRUARY 12, 2019

Over the past few years, we’ve started to see thought leadership on the unique relationship between Product Management and Customer Success. As customer success becomes more and more established, the relationship between PM and CS has the potential of mirroring the sales and marketing challenges many companies struggle with.

Rewards Programs 45

Rewards Programs Report Customers Customer Success 45

Currency Alliance

FEBRUARY 26, 2019

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. How can we call that success? A little more context.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SuiteCX

JANUARY 19, 2015

It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements. 10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015. Click here to view SlideShare. Yep, we’ve been at this a while.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. To see why, visit their website , where you encounter various opportunities to earn points for many forms of non-transactional engagement.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

OCTOBER 29, 2019

This may seem to make rewards pricing more complicated. That’s somewhat true; but there are relatively simple, actionable, tactical steps that brands can take to make step-change improvements in their loyalty engagement strategy. Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

SurveySparrow

SEPTEMBER 25, 2020

Your existing customers who are already happy with your products will be more than happy to share your business with their peers, especially if there is an incentive involved. Loyalty programs provide that much needed push. . Use the help of a rewards program tool that makes all of this integration possible.

Sales 59

Sales Survey How To Omni-Channel 59

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. But South Africa’s first-place ranked program isn’t a grocer at all, but a pharmacy.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52