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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

Exercise, stress management, and eating specific foods can boost our serotonin. Implement a loyalty program : Reward loyal customers with discounts, free products, or upgrades to gamify the brand experience (and trigger dopamine!). But be careful with these programs. A friendly bot or smart speaker can do this, too!

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Creating Customer Personas: Solutions to 4 Common Challenges

Experience Investigators by 360Connext

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. Are there details in the persona that are influencing how our teams think about customers in terms of race, culture, or even region that might lead to being less inclusive than we should be?

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Gratitude is a Customer Experience Differentiator

Michelli Experience

Cheryl also cites research on how customers want loyalty programs to reflect a brand’s gratitude: A study by Kitewheel shows three-quarters of consumers believe loyalty programs are ways for brands to show their loyalty to consumers. Similarly, I have encouraged gratefulness tools to steward a culture of gratitude.

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15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

Loyalty Programs. For this reason, excellent customer loyalty programs can do wonders for your customer retention plan. Whether you’ve started a loyalty program, or are considering one for the first time, the following tactics will make your customers fall head over heels. Offer special rewards and deals.

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Lessons From a Three Time Chief Customer Officer, with Darryl Speach – CB018

Customer Bliss

Prior to joining Greystone, Darryl was The Walt Disney Company’s lead consultant assigned to the Disney Institute/McKinsey & Company co-branded joint venture, specializing in customer experience and cultural transformations. You need to do a culture crystallization exercise with employees. But think about your own career.

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How to Ask for a Referral from a Client (Without Feeling Awkward)

SurveySensum

Setting the Stage for Success: (Build Value First, Then Ask) While the temptation to ask for referrals immediately after a deal is understandable, the smart move is to exercise patience and wait until you’ve truly delivered exceptional service. It’s a win-win that turns a simple referral into a powerful partnership.

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A Comprehensive Guide to NPS in Retail

SurveySensum

Use the insights from the benchmarking exercise to identify areas where you can improve the customer experience. Train employees to provide exceptional customer service: Invest in employee training to encourage customer-centric culture. By investing in loyalty programs, your retail business can improve its overall customer experience.

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