Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

CSM Magazine

OCTOBER 25, 2023

Customer Relationship Management (CRM) and Personalization One area where retail outlets can learn from their eCommerce cousins is in the realm of CRM. Loyalty Programs : Engaging customers with rewards, exclusive offers, and personalized deals. We live in an era where data is a valuable asset.

Exceptional Customer Service 52

Exceptional Customer Service Retail Training Customer Service 52

ShepHyken

AUGUST 28, 2017

Taking the time to read this is like attending a high-level graduate course. The Future of Customer Loyalty Programs – Now and for the Holidays by Timi Garai. Antavo) Online eCommerce giants are moving into the offline sphere and we’re seeing more and more innovative solutions based on Big Data. 24/7 Wall St.)

Customer Service 79

Customer Service Contact Center Ecommerce Loyalty Programs 79

Retently

FEBRUARY 20, 2023

RFM and NPS are widely used in ecommerce for these purposes. For a quicker result, NPS will do the job as it assesses customer attitude and loyalty to the brand. While different in their approach, NPS and RFM are important metrics that help ecommerce businesses better understand their customers and drive growth. What is RFM?

Ecommerce 156

Ecommerce NPS Effort Score Analysis 156

SurveySparrow

MARCH 29, 2023

In today’s age, eCommerce has become a pivotal part of our lives. With the increasing number of eCommerce stores, business owners should find ways to streamline the experience of their customers. This is where mapping the ecommerce customer journey becomes important. Why is the ecommerce customer journey important?

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySparrow

APRIL 17, 2020

B2B eCommerce is growing at a fast pace and is expected to touch $6.6 Customer Experience and B2B eCommerce Sales. If you intend to foray into B2B eCommerce or wish to improve your eCommerce sales and revenue, here are some proven tips to achieve your business goals without breaking the bank. Custom pricing.

Ecommerce 52

Ecommerce B2B Tips Self Service 52

Qualtrics

FEBRUARY 20, 2020

Wednesday sees the event kick off with Qualtrics CEO Ryan Smith , Oscar-winning actor Matthew McConaughey , Co-founders of Magnolia Chip and Joanna Gaines , Co-founder and CEO of The Character Lab Angela Duckworth and of course former First Lady, Michelle Obama. And that’s just day 1! 13:30-13:50 // Weds, March 11 // XM Institute Theater .

Government 32

Government Employee Experience Leadership Employee Engagement 32

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Qualtrics

FEBRUARY 18, 2020

Wednesday sees the event kick off with Qualtrics CEO Ryan Smith , Oscar-winning actor Matthew McConaughey , Co-founders of Magnolia Chip and Joanna Gaines , Co-founder and ceo of The Character Lab Angela Duckworth and of course former First Lady, Michelle Obama. And that’s just day 1! 13:30-13:50 // Weds, March 11 // XM Institute Theater.

Marketing 29

Marketing Government Leadership Automotive 29

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

NOVEMBER 4, 2022

Of course, this has happened before in other jurisdictions. Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Shutting down the loyalty programs was a huge strategic mistake by the banks.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

MAY 9, 2022

Loyalty programs are supposed to enable tailored and targeted forms of customer engagement, via the ability to learn more about the customer in each interaction. One of the unusual characteristics of the loyalty industry is that over 20 years, tens of thousands of unique loyalty program management systems have been deployed.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

NOVEMBER 17, 2020

But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. Rebalancing loyalty program economics. The loss of value in loyalty programs has become far more visible in the past two years. migrating to new suppliers with lower operating cost.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MAY 19, 2021

If you’re responsible for budgets, you’ll also have the added objective of keeping down development and maintenance costs which, for brands operating legacy loyalty systems, are becoming painfully high. In the early days of ecommerce, a simple purchase on a website was the essence of online shopping. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

BirdEye

APRIL 7, 2023

By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Some common touchpoints for this are your website, eCommerce store, mobile application, and social media profiles. We completely understand the feeling. But do you know what to look for?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Qualtrics

FEBRUARY 17, 2020

Wednesday sees the event kick off with Qualtrics CEO Ryan Smith , Oscar-winning actor Matthew McConaughey , Co-founders of Magnolia Chip and Joanna Gaines , Co-founder and CEO of The Character Lab Angela Duckworth and of course former First Lady, Michelle Obama. And that’s just day 1! 13:30-13:50 // Weds, March 11 // XM Institute Theater.

Government 34

Government Leadership Employee Experience Automotive 34