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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

A well-designed store environment not only reflects the brand’s identity but also makes shopping a pleasure, encouraging customers to linger, explore, and, of course, purchase. Personal interaction takes a front seat, with knowledgeable and friendly staff capable of providing immediate assistance and enhancing customer satisfaction.

Retail 78
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Empowering Retail Staff: Training for Exceptional Customer Service

CSM Magazine

Building customer trust is essential and a secure shopping experience can go a long way to achieving this. Customer Relationship Management (CRM) and Personalization One area where retail outlets can learn from their eCommerce cousins is in the realm of CRM. Feedback Collection : Using CRM to gather and act on customer feedback.

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Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52
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Redemption ecosystems: beyond the loyalty reward catalog

Currency Alliance

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52
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Redemption ecosystems: beyond the loyalty redemption catalog

Currency Alliance

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52
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Loyalty Strategy 2020: Step Changes to a Collaborative Future

Currency Alliance

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64
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Top 6 Loyalty Trends for 2021

Currency Alliance

But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. putting the customer at the center of your business model. Loyalty marketing has always existed as a primary method for building direct relationships with your customers.

Loyalty 52