ShepHyken

FEBRUARY 1, 2021

Improve Your Customer Outcomes With 5 Customer Service Best Practices from Leading Consumer Shipping Brand FedEx by Veronica Krieg. Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.

Customer Service 139

Customer Service Rewards Programs B2B Loyalty Programs 139

ShepHyken

OCTOBER 13, 2017

That’s what your loyalty program should do. – Shep Hyken. Back when E-commerce was really growing, it was little surprise to learn when our favorite retailers opened for business online. Now that Ecomm is well developed, it’s more surprising when brick-and-mortar retailers don’t have an online presence.

Customer Centricity 73

Customer Centricity Loyalty Loyalty Programs Rewards Programs 73

Strativity

MAY 25, 2023

With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were. But the success of these programs has as much to do with insights as technology.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Beyond Philosophy

MAY 10, 2017

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. As I’ll discuss later, most consumers are a lot like me. What is Loyalty Anyway? Loyalty means you’ve made an emotional attachment.

Loyalty 138

Loyalty Loyalty Programs Airlines Rewards Programs 138

ShepHyken

APRIL 20, 2020

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. Here are my top five picks from last week.

Loyalty Programs 64

Loyalty Programs Customer Service Rewards Programs Loyalty 64

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

CSM Magazine

OCTOBER 4, 2023

BP recently announced a loyalty pricing scheme that gives customers discounts on retail products through partnerships with brands like M&S, while continuing to earn points that can be redeemed on fuel or store purchases. Plus, the rewards points should be available to consumers in a timely manner.

Loyalty 59

Loyalty How To Banking Airlines 59

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Service Untitled

JANUARY 13, 2012

Stabucks UK has a lot of unhappy customers today after the company decided to change the terms of their loyalty program. The previous rewards card offered a free drink for every 15 transactions and a discount on filter coffee. Now when I need something from a drug store, I use whichever one is closest to me.

Loyalty Programs 51

Loyalty Programs Rewards Programs Loyalty Customer Service Representative 51

Qualtrics

APRIL 22, 2020

Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Even as restrictions are gradually lifted, there’s likely to be longer term impacts on how consumers interact with the hospitality industry.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

Service Untitled

MARCH 24, 2014

For anyone not familiar with the Amazon loyalty program, there are estimated to be about 20 million Prime members in the United States. Say it anyway you want, but the best part of any kind of loyalty program is the money a customer saves versus the cost of the rewards’ programs.

Loyalty 58

Loyalty Loyalty Programs Rewards Programs Transportation 58

delighted

JUNE 1, 2022

Total consumer value has a direct impact on profitability. Finding the average purchase frequency rate tells you how often your customers are making a purchase, giving you some insight into consumer buying behavior and how you might be able to influence it. Start a rewards program. It impacts your bottom line.

Net Promoter Score 73

Net Promoter Score Customer Retention Self Service Loyalty 73

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . Be innovative with loyalty programs.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Greater investment to meet consumers’ insatiable appetite for experiences.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

PK

MAY 12, 2020

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. members of its loyalty program, marking a 16 percent year-over-year increase. million active U.S.

Loyalty 52

Loyalty Loyalty Programs Apparel Guidelines 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii].

Loyalty 36

Loyalty Consumers Brands Airlines 36

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. But you must make that data actionable to realize any actual benefit.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Strativity

APRIL 27, 2023

From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. By the end of 2020 it was estimated that approximately 110,000 U.S.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. By the end of 2020 it was estimated that approximately 110,000 U.S.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

SmartKarrot

NOVEMBER 2, 2020

The Customer Experience is among the top priorities among retailers for 2020 as Gartner revealed. This is what’s worked for me: put up a loyalty program of some kind, where your returning customers are rewarded. You can even reward them by creating a loyalty rewards program.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. S&H’s began selling their Green Stamps to retailers in 1896. We estimate only about a third of grocery chains worldwide operate a points-based rewards program. Loyalty programs are essentially a value exchange.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58