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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others.

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Why Customer Experience Is The Real Driver Of Brand Success?

SurveySensum

This delightful experience, my friend, is what we call customer experience (CX). Before we move ahead, let’s understand – What is customer experience? Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. But WHY is customer experience so important?

Brands 83
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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Customer Experience Planning: 10 Tips for Success

CSM Magazine

Customer experience planning is essential to the success of any organization. By creating a great customer experience, you can increase customer satisfaction and loyalty. Define Your Goals : Do you have a clear picture of what you want to achieve with customer experience planning? Here are 10 tips for success.

Tips 52
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Understanding the Customer Journey in Banking

ReviewTrackers

The Importance of Customer Journey in Banking. Fickle consumer loyalty and ever-changing preferences. This makes it critical for banks to get into the customer journey mindset. Knowing the customer’s process from beginning to end is hugely important. What Does Customer Journey in Banking Mean? . Regulation.

Banking 94
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The 5 Stages of the eCommerce Customer Journey in 2023

SurveySparrow

With the increasing number of eCommerce stores, business owners should find ways to streamline the experience of their customers. This is where mapping the ecommerce customer journey becomes important. The typical ecommerce customer journey can take days, and it can involve multiple channels. The Funnel is transactional.

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5 Ways to Improve Customer Loyalty and Skyrocket Sales

Joe Rawlinson

Did you know that research by Bain & Company found out that increasing customer retention rate by just 5% can increase profits by 25-95% ? If there’s one thing that always bears on the mind of businesses, it is this: What drives a customer to come back for more? Real-Time Customer Support. Customer Reward Programs.

Loyalty 107