Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. As a rule, I would always suggest collecting NPS as one of a number of metrics (including CSAT and Customer Effort) unless there is a compelling reason why you should not. There is no perfect metric.

System 338

System Effort Score NPS Net Promoter Score 338

Help Scout

APRIL 29, 2021

The words, actions, and habits you repeat and reinforce enable that customer service culture to blossom. Business owners and executives have the largest impact on a company’s culture through their ability to shape policy, direction, and financial investment. Report on customer service metrics to your board.

Culture 139

Culture Customer Service How To Policies 139

ChurnZero

FEBRUARY 23, 2023

That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders. So, how can we improve customer retention and loyalty?

Management 52

Management Self Service Customer Retention Net Promoter Score 52

ChurnZero

FEBRUARY 23, 2023

That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders. So, how can we improve customer retention and loyalty?

Management 52

Management Self Service Customer Retention Net Promoter Score 52

Horizon CX

DECEMBER 31, 2018

It’s a metric—not a program— a topic that has been regurgitated and rehashed ad nauseum to the point where it has become so mundane that its value is being questioned and, in some cases, dismissed. Case in point—How many more articles are necessary to explain NPS?

Customer Journeys 100

Customer Journeys Chief Customer Officer NPS Consulting 100

CCO Council

SEPTEMBER 13, 2019

For the past year, Jeb Dasteel, former chief customer officer of Oracle, and I have been interviewing and surveying top executives, asking them how much they have reduced effort, or improved Ease of Doing Business for their customers. And of course, we want to resolve customer issues, ideally without escalation.

Chief Customer Officer 40

Chief Customer Officer Omni-Channel B2B Customers 40

Gainsight

DECEMBER 2, 2019

Bookmark this collection of resources all about customer retention and stop churn in its tracks. Customer retention is one of the biggest metrics in SaaS and a key component in any SaaS company’s strategy. The Essential Guide to Customer Churn. Acquiring Customers Isn’t Enough.

Customer Retention 52

Customer Retention Resources Strategy Chief Customer Officer 52

Gainsight

MARCH 9, 2020

How have the metrics evolved over the last few years? Ruben: Early in the advent of this new category and profession, the primary metrics that CS teams were being measured on were Retention (primarily Gross Retention) and NPS. Also, check out this really good guide that goes in to greater detail about metrics.

Handbook 52

Handbook NPS Chief Customer Officer Metrics 52

CCO Council

SEPTEMBER 23, 2019

In Jeb's experience as chief customer officer at Oracle for 11 years, when he made big improvements in contracting, relationship management (specifically account management), and issue resolution, Oracle made a substantial difference for its customers.

Chief Customer Officer 40

Chief Customer Officer Banking Financial Course 40

Qualtrics

MAY 22, 2019

Jeanne’s expertise comes from being a five-time Chief Customer Officer, having taken her first role at Land’s End in 1983, aged 26 and before ‘customer experience’ had really been defined as a discipline. For Jeanne, CX needs to be seen as something with a far greater purpose. I think we often lose sight of that.”.

Chief Customer Officer 40

Chief Customer Officer ROI Leadership Airlines 40

Pointillist

JUNE 5, 2019

High-performers are more than 9 times more likely to integrate data from multiple sources, analyze customer interactions across channels, and engage with customers optimally through their preferred channels. It is also about changing customer and employee behavior to drive financial impact.

Customer Journeys 89

Customer Journeys Measurement Report Omni-Channel 89

Answer Dash

APRIL 16, 2019

Prioritization Clarity Clarity is muddied when the CEO announces top strategic objectives, as the first one is usually financial, and the others are listed perhaps as equals or as paths to the financial objective. This provides customer experience context. Cross-organizational alignment is the linchpin of strategy execution.

Customer Experience 76

Customer Experience Financial Customer Journeys Handbook 76

CCO Council

OCTOBER 2, 2019

If every customer interaction is wrought with friction, bureaucracy, complexity, or wasted time, there can never be real loyalty and certainly not high lifetime value. How can you reduce customer friction or effort and become Easy to Do Business With? Strong customer measurements, analytics, and insights are critical.

Effort Score 40

Effort Score Chief Customer Officer Metrics Roadmap 40

ChurnZero

FEBRUARY 23, 2021

The true impact of customer health scores. Current customer health score trends. Speaker : Irit Eizips , Chief Customer Officer & CEO, CSM Practice. Q: What’s the maximum number of customer health score factors you recommend? Usually, that’s about 8 or 10 metrics at the most. Q&A Recap.

Metrics 80

Metrics ROI Customer Success System 80

Storyminers

JULY 6, 2020

Arie’s industry specialties include: Financial Services, Credit Card, Consumer Lending, Retail, Internet, Telecommunications, and other services companies. He also offers guidance on the “customer experience pyramid,” which helps brands define the experiences that matter more and identify more powerful and innovative experiences.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

Arie’s industry specialties include: Financial Services, Credit Card, Consumer Lending, Retail, Internet, Telecommunications, and other services companies. He also offers guidance on the “customer experience pyramid,” which helps brands define the experiences that matter more and identify more powerful and innovative experiences.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

SurveySensum

JULY 14, 2020

He is the author of ‘Be Your Customer’s Hero’, the founder of the popular Customers That Stick® blog, the Co-Host of the Crack the Customer Code podcast, and the creator of multiple virtual training courses on customer service and experience. LinkedIn : [link]. Website : [link]. LinkedIn : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Amity

NOVEMBER 25, 2014

Amity: There are a number of stages in the customer lifecycle, but you felt that the focus should be on Adoption. PT: You need to focus not just on adoption but how you drive the right product adoption and what financial levers that pushes. This alone should substantiate the need for a customer success role within the organization.

Customer Success 48

Customer Success Chief Customer Officer Financial Sales 48

Kustomer

SEPTEMBER 3, 2020

The organizations that have been able to deliver on customer expectations during this pandemic are the ones surviving and thriving, while others that have failed to build digital transformation may be struggling. Or our wait time, or maybe it’s different metrics that people have. It’s a referral based metric.

Marketing 52

Marketing Customer Journeys Effort Score Metrics 52