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July 2014 News – New Fall CEM Program, What Taylor Swift Knows about Customer Experience and more

Strativity

In this on-demand Human Captial Institute webcast, Lior Arussy explores why you need to move from change management to cause management, and why it is imperative that you present a challenge as an opportunity to make a difference. . Taylor has some great insights into how to stay relevant with your fans…and customers.

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4 Actions to Exceed Customer Expectations

Beyond Philosophy

Four actions must accompany the design of an experience that exceeds Customer Expectations: Managing, Researching, Reviewing, and Supporting. They might not be not what your management would like them to be. Sometimes this can be a tough sell to your senior management. How to Make or Break Your Customer Experience.

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How to Get People to Do What You Want

Beyond Philosophy

How to Make or Break Your Customer Experience. The post How to Get People to Do What You Want appeared first on Beyond Philosophy. All attendees will receive a discount code for 50% off the eBook. If you enjoyed this post, you might be interested in the following blogs: Four Ways to Get Customers to Do What You Want.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

Yet benefiting from a habit is one thing; knowing how to create or change it is something else entirely. As neuroscience reveals more about what habits are, and how they come to direct our behaviour, it’s becoming clear that marketers cannot afford to ignore the habit-forming.

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How to Make or Break Your Customer Experience

Beyond Philosophy

Follow Colin Shaw on Twitter @ColinShaw_CX.

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

Retailers have been at the forefront for understanding how to use the human brain and emotions to maximize profits from their Customers. How it smells affects how it sells. So what can the rest of businesses learn from them? Here are four lessons everyone can learn from a Grocery Store: 1.

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Are you Irrational: 7 Questions to See If You Are Irrational?

Beyond Philosophy

When I am reviewing an organization’s experience I am on the look out for this type of irrational behavior as this will give me many clues on how to make it much better. Most companies know how to fix a process, optimizing it for maximum efficiency and profitability. What do I mean by irrational behavior? That’s an easy answer though.

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