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July 2014 News – New Fall CEM Program, What Taylor Swift Knows about Customer Experience and more

Strativity

Taylor has some great insights into how to stay relevant with your fans…and customers. HCI Employee Engagement Conference. . We will be in Seattle July 23-25 at the Human Capital Institute Employee Engagement Conference. Find out where your company lands on our CEM Maturity Model. Read more. . Read more. .

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How to Make or Break Your Customer Experience

Beyond Philosophy

Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. Colin is an international author of four best-selling books and an engaging keynote speaker. Follow Colin Shaw on Twitter @ColinShaw_CX.

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How to Get People to Do What You Want

Beyond Philosophy

How to Make or Break Your Customer Experience. The post How to Get People to Do What You Want appeared first on Beyond Philosophy. All attendees will receive a discount code for 50% off the eBook. If you enjoyed this post, you might be interested in the following blogs: Four Ways to Get Customers to Do What You Want.

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4 Actions to Exceed Customer Expectations

Beyond Philosophy

Let’s take a closer look at each of these and how the most Customer-centric organizations use them to exceed Customer Expectations: Managing: Decisions about how to manage the emotional expectations of the Customer must be made, including which ones are most important and how this will be exceeded.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

Yet benefiting from a habit is one thing; knowing how to create or change it is something else entirely. As neuroscience reveals more about what habits are, and how they come to direct our behaviour, it’s becoming clear that marketers cannot afford to ignore the habit-forming.

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

Retailers have been at the forefront for understanding how to use the human brain and emotions to maximize profits from their Customers. How it smells affects how it sells. So what can the rest of businesses learn from them? Here are four lessons everyone can learn from a Grocery Store: 1.

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Are you Irrational: 7 Questions to See If You Are Irrational?

Beyond Philosophy

When I am reviewing an organization’s experience I am on the look out for this type of irrational behavior as this will give me many clues on how to make it much better. Most companies know how to fix a process, optimizing it for maximum efficiency and profitability. What do I mean by irrational behavior? That’s an easy answer though.

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