Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before. The program is actually called, ‘ Voxi Drop ’.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Magellan Solutions

JULY 15, 2021

On top of that, they’re also one of the leading brands when it comes to pay-per-click advertising. Finally, in order to speed up their lead flow, the outsourcing company provides real-time reporting using pipeline CRM. The client was able to generate significant appointments leading to a superior return of investments (ROI) in sales.

Call Center 40

Call Center B2B Sales Retail 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. As ever, it’s worth emphasising that customers become loyal to a brand because of two things: value and/or experience.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands. Top priorities remain: getting all your customer data in one enterprise CRM.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

SurveySensum

JULY 14, 2020

It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. While many brands are struggling to deliver the relevant and delightful experiences to the customers, certain Customer Experience Leaders have broken the code and delivered what is considered to the best!

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

North Highland

SEPTEMBER 16, 2019

While overall projections for the industry are still promising, this change is an alarm bell for hospitality and timeshare brands developing data and acquisition strategies for the next decade. Brands were able to target hotel guests, resort partners, or travelers who enjoyed certain types of destinations or entertainment.

Travel 45

Travel ROI CRM Entertainment 45

Currency Alliance

MARCH 20, 2020

What most brands don’t consider is that if they don’t do each of these things, the loyalty program actually becomes an opportunity cost: locking a smaller number of customers into a lower-value proposition than they will soon get elsewhere. On average, most brands that operate a loyalty program spend about 2.5% of revenue on it.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

John Paul

JULY 26, 2018

In the past, the success of the luxury concierge industry has in part, been built on the ability of concierges to capture all information on a client and either remember it, or manually enter requests and preferences into a CRM, which is then used for future requests. Modern technology is streamlining this process.

Technology 45

Technology Hospitality Hotels Loyalty 45

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Therefore, we offer this fairly extensive summary of what most brands should be doing with their loyalty programs to maximize business impact this year. Customer data: maximize ROI. This realignment will also set themselves up to win in the next decade.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. But sustainable loyalty is based on the customer´s perceived value of, and cumulative experience with, each brand – and not on the points. Personalization powered by artificial intelligence.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Avaya

APRIL 3, 2017

From finance to retail to hospitality, it seems virtually every industry is grappling with above-average customer churn. Technology has evolved to a point where there is now an inconceivable number of ways for customers to engage with brands, creating a communications environment that many companies simply aren’t set up to handle.

Customer Journeys 57

Customer Journeys Contact Center Data Omni-Channel 57

Currency Alliance

NOVEMBER 14, 2018

First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice. Marketplaces deliver unique value for customers that your own brand cannot deliver on its own. The same logic applies to loyalty brands.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Customer Guru

MARCH 7, 2018

Now, Taj is an extremely customer-centric brand; their employee training program, their way of dealing with customers is very different and top-notch. To prepare myself in advance, I would go through their profile saved on our CRM to understand them better. It was here that I exactly understood what customer experience really is.

Customer Experience 65

Customer Experience Customer Centricity Chief Customer Officer B2C 65

Currency Alliance

NOVEMBER 17, 2020

But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. Today, the best experience we receive from any brand becomes our expectation of every brand. In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. There is a growing divide in customer experience delivered by brands whose digital transformations are progressing well, and those being left behind. Brands embrace shared environmental goals with customers.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40