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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

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The 6 Best Emotional Brand Connections of 2018

Hero Digital

The app-fueled ease of omni-channel shopping communicates to customers that the brand values their time, preferences, and access to discounts, and it provokes the grateful feeling that reinforces loyalty. Instead of using discomfort to drive purchasing, brands should use confidence as an emotional motivator.

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Never Lose Sight Of The Customers – Sue Duris, Director of Customer Experience & Marketing, M4 Communications, Inc.

Customer Guru

She is a renowned customer experience expert, currently serving as the Director of Customer Experience and Marketing at M4 Communications, Inc. She has also successfully led customer experience, content, brand, and product strategies across various B2B organizations. Sue Duris – in her own words is “customer-obsessed”! Palo Alto, CA.

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CX Initiatives: What if Employees Are Not On Board?

Beyond Philosophy

There is an amply proven, powerful linkage between employee commitment to the company, the brand value proposition, and the customer and their employers’ actual business (financial) and marketplace outcomes, particularly where CX is concerned. Social Customer Service: The Savior to a Successful Omni-Channel Strategy.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys. Same as with B2B customers, B2C customers expect a consistent and personalized omnichannel experience.

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What is Omnichannel Customer Engagement & How to Improve It

NobelBiz

The concept of omnichannel customer engagement has been around for a while now, yet not all companies utilize it correctly or at all. Why is an Omnichannel Customer Engagement Strategy Important for Businesses? Omnichannel customer engagement carries huge significance in the call center world.

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5 Ways to Build Brand Loyalty and Love

Oracle

To retain loyal consumers, and attract consumers with similar buying habits, brands are tasked with rethinking the way that they interact with their consumers. Here are 5 ways to build brand loyalty and love this Valentine’s Day, from the team at Oracle CrowdTwist. Tip #1: Invest in omnichannel retailing.

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