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Uncover the Secret to Driving Brand Value With This Powerful Framework!

Beyond Philosophy

Otherwise, you risk having a brand with a clever name and a fantastic logo and not much else. Your brand is a tactic. It’s a way of creating and communicating value to your customers. This evolution of brand from identifier to provenance to reputation and value has led to four value areas for brands.

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How Can an Enterprise Video Platform Transform Communication?

CSM Magazine

This communication format gained huge traction following the COVID-19 pandemic where remote working became the need of the hour. The ideal video provides a space to present your brand values. How Can Enterprise Video Platforms Transform Communication?

Video 52
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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

The automotive industry relies heavily on brand perception. Positive perceptions lead to increased sales and customer loyalty, while negative perceptions can harm sales and brand value. Managing your brand reputation involves listening to and acting on the Voice of the Customer. Customer experience improvement.

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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

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Your Guide to Mastering Brand Reputation Management

InMoment XI

These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels. Employee Training: Train employees to be brand ambassadors. Ensure they understand the brand values and guidelines, especially those who interact with customers directly.

Brands 378
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Lessons on Brand Values from Sinners and Saints

Smith+co CX

Part one of a new series from Smith+Co exploring business value, communication and empathy. Another week, and another brand fails to live up to its values that promise so much. The reason for this is simple – it jars when brand values fail to make it beyond the confines of the boardroom in terms of observable actions.