SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Optimove

APRIL 22, 2021

That’s why Paper Source’s marketing team looked for a campaign management platform to test, learn, and scale their CRM operations in an agile manner to continue to acquire, engage, and retain customers as – their behaviors and needs frequently change. Test, optimize and scale new CRM strategies.

Ecommerce 52

Ecommerce CRM Retail Loyalty Programs 52

SurveySensum

DECEMBER 6, 2023

And that’s not all, a robust customer feedback tool can simplify this process, making it a breeze for you. So, if you’re ready to dive deep into the realm of unlocking success through customer insights, this guide is tailor-made for you. But let’s first understand what is a customer health score.

Effort Score 52

Effort Score Metrics Customer Satisfaction System 52

Bold360

DECEMBER 8, 2016

A funny thing happened when researchers asked consumers and marketers associated with the travel industry how they viewed the industry’s well-known loyalty programs. That’s not to say that loyalty programs are not an important element in the retention strategies toolkit. But that doesn’t mean they saw eye to eye.

Customer Retention 40

Customer Retention Strategy Social Media Loyalty Programs 40

Circular Edge

DECEMBER 13, 2022

Blog Credit: Pamela Pierce, December 7, 2022 (5 Ways to Extract Serious Value from Your Transactional Data | NetSuite). Leverage your historical ERP data to uncover insights that generate value for your customer and business. Marketing can create loyalty programs and win-back campaigns. Who benefits?

Data 52

Data Competitive Advantage Multi-Channel Analytics 52

Comm100

FEBRUARY 10, 2022

Customer data comes through various channels—email, website, social media, and sales calls. A high-functioning CRM will help in collecting granular data from customers. Keep track of and reward loyal customers. In rewarding customers for their repeat purchases, rewards are an excellent means to inspire loyalty.

Self Service 130

Self Service Customer Service Strategy Chatbots 130

BirdEye

MARCH 24, 2023

This is a secret weapon that leading businesses use to transform satisfied customers into repeat businesses and zero-cost brand ambassadors. The following are a few tips to encourage referrals: Create a customer loyalty program. Stay in touch with existing customers post-sale to nurture relationships.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

LiveChat

APRIL 10, 2017

Put simply: once you build a solid customer base, it’s essential that you shift your focus toward retaining customers and ensuring they remain loyal. 4 Main Tenets of Customer Retention. Each of the strategies we’ll discuss throughout this article fall under one of four main principles: Knowing your customers.

Customer Retention 28

Customer Retention Loyalty Programs Customers Social Media 28

SmartKarrot

APRIL 21, 2023

In this blog, we will explore two key areas of revenue intelligence: deferred revenue and expansion revenue. A car dealership may sell additional services or accessories to its customers, such as maintenance packages or upgrades, which can lead to revenue expansion.

CRM 10

CRM Metrics Customer Relationship Management Software 10

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Totango

AUGUST 11, 2022

Digital interactions that inform SaaS client relationships span the range of the customer journey , from pre-purchase marketing engagements to onboarding to subscription renewals, upsells and brand advocacy. Blog content consumption. Reach customers where they are. Implement loyalty and referral programs.

Tips 106

Tips How To Customer Journeys Net Promoter Score 106

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

BirdEye

OCTOBER 27, 2023

Have gated content For a deeper dive into these strategies, read through our detailed blog. Table of contents What is customer acquisition? Why is customer acquisition important? How do you optimize customer acquisition? What is customer acquisition cycle? What is a customer acquisition strategy?

Strategy 57

Strategy Social Media Multi-Channel Advertising 57

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. This blog is all about that. FAQs about carpet cleaning marketing Pair Birdeye platforms with your carpet cleaning marketing CRM to maximize profit Why is carpet cleaning marketing important?

Tips 57

Tips Strategy Marketing Social Media 57

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. Without a brand’s uniqueness, customers don’t really care where they shop. Strive to be channel agnostic.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% in 2017[ii].

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

BirdEye

APRIL 7, 2023

Well, here’s how: Set up tracking goals: Your customer relationship management (CRM) software can be configured to determine how much money it costs to generate a single lead. To do this, establish goals in your CRM software to track your lead source from inception. But how can you track costs per lead?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

ClearAction

OCTOBER 1, 2018

Apply customer lifetime value to customer intelligence and you’ll prioritize, motivate and sustain internal engagement in improvement and innovation efforts that your whole customer base will reward. This is what moves the CXM ROI needle: earn customers’ trust by aligning your company to CX insights.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Pointillist

JUNE 15, 2018

Active subscriber base of over 3 million. Deep understanding of customers. The company has always invested heavily in using technology to improve customer retention. They integrate their in-house CRM system, customer support platform and data analytics to build a powerful and rich understanding of their customers. “We

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Demand performance-based KPIs. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. Real-time personalization is a way to automatically deliver tailored content to each customer based on demographic, firmographic and behavioral data.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90