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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort. Brands are responding by offering immediate rewards to members. Not anymore.

Loyalty 45
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Customer Satisfaction Metrics and Tools to Improve Your Service

CSM Magazine

Customer satisfaction is one of the most important variables for any organization, and measuring it is essential for understanding how your consumers perceive your products, services, and brand. NPS (Net Promoter Score) Net Promoter Score (NPS) is a metric that assesses customer loyalty and the chance of others recommending your company.

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Customer Satisfaction Questionnaires—Top Benefits of Using Them

GetFeedback

Customer satisfaction questionnaires, also known as Customer Satisfaction Score (CSAT) surveys , keep your customers engaged with your brand, keep them feeling invested in their experience, and keeps them from churning away. According to CMO Magazine customer spend grows alongside trust , after building the relationship.

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A Low-Effort Experience Drives Customer & Brand Loyalty

Pretium Solutions

In the most recent online issue of Marketing Week, a leading UK magazine for marketing news, opinion and information, Lucy Handley, in her article “Is Effort the New Loyalty?” , highlights the work underway at BT Global Services in measuring customer effort.

Loyalty 40
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A Low-Effort Experience Drives Customer & Brand Loyalty

Pretium Solutions

In the most recent online issue of Marketing Week, a leading UK magazine for marketing news, opinion and information, Lucy Handley, in her article “Is Effort the New Loyalty?” , highlights the work underway at BT Global Services in measuring customer effort.

Loyalty 40
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A Low-Effort Experience Drives Customer & Brand Loyalty

Pretium Solutions

In the most recent online issue of Marketing Week, a leading UK magazine for marketing news, opinion and information, Lucy Handley, in her article “Is Effort the New Loyalty?” , highlights the work underway at BT Global Services in measuring customer effort.

Loyalty 40
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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

For example, a consumer who has had a positive experience with a particular brand may have a more favorable perception of that brand than a consumer who has not had any experience with the brand. For example, a consumer with a positive attitude towards a brand may be likelier to recommend it to others or purchase from it again.