Pointillist

FEBRUARY 19, 2019

What makes the Canadian Red Cross’s ‘loyalty and retention’ team so successful? We don’t just compare ourselves to the non-profit space, we compare ourselves to for-profit leaders—the Cokes, Pepsis, and Bank of Americas of the world. We had no way of measuring these multi-channel journeys. Andrew : Thanks, Steve.

Customer Experience 40

Customer Experience Multi-Channel Analytics Customer Journeys 40

Currency Alliance

NOVEMBER 15, 2021

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

DECEMBER 11, 2023

As everyone knows in the loyalty industry, entering into new commercial agreements with partners can be a very time-consuming effort. Unless the volume of business is high, there is never a positive return on investment (ROI). This is a major opportunity cost for every loyalty program.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

RapportBoost

DECEMBER 10, 2018

So, on the webinar today we are going to go over a few industry trends, at present two-third of contact centers are multi-channel and one-six are Omni-channel, where does your company fit in? Multi-channel usually includes voice, email, chat, SMS and even fax interactions. Why does this matter to us?

Contact Center 40

Contact Center Customer Centricity Omni-Channel Chatbots 40

SurveySensum

JULY 14, 2020

She has an accumulative experience of 16 years in the Audit and Banking industry. Previously she has worked in senior roles at Citi, Royal Bank of Scotland, ABN AMRO Bank, and EY and now she is heading Customer Experience at CIMB Niaga. LinkedIn : [link]. Website : [link]. LinkedIn : [link]. Website : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Pointillist

NOVEMBER 11, 2019

Measure First Call/Contact Resolution with Journey Analytics As customers increasingly interact with businesses across multiple channels, organizations are shifting to measuring First Contact Resolution instead of First Call Resolution. Customer behaviors vary across different channels.

First Call Resolution 74

First Call Resolution Call Center Metrics Self Service 74

Currency Alliance

OCTOBER 27, 2017

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Experience Matters

APRIL 7, 2015

They make them feel valued, inspire their loyalty, and earn their business. It empowers customer champions, informs successful marketing activities, drives process and product improvements, and ultimately improves customer loyalty and the bottom line. The result: happy, loyal customers. For more information, visit www.clarabridge.com.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

BirdEye

APRIL 7, 2023

If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. Return on Marketing Investment ROI is a pretty standard marketing KPI that every business tracks. It is also possible that a lead had more than one touchpoint before becoming a customer.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

SurveySparrow

OCTOBER 25, 2019

This is an excellent strategy to increase customer loyalty and turn them into your brand ambassadors. Omni-channel Approach. What is Omni-channel? It is defined as a multi-channel approach to marketing, sales and serving customers in a way that the customer experience doesn’t change across different platforms.

Omni-Channel 77

Omni-Channel Strategy Customer Experience Customer Journeys 77

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center. Nobody granted those loans on a whim.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Support EXP

FEBRUARY 2, 2022

As a result, banks and credit unions abandon mystery shopping in favor of surveying, committing the cardinal mistake of assuming surveys can capture the same information and help them improve frontline execution. Most banks and credit unions choose mystery shopping programs that rely on “outsiders” (i.e.,

Effort Score 52

Effort Score Banking Financial Multi-Channel 52

Comm100

FEBRUARY 7, 2018

Some vendors try to lock businesses in by promising them the best rates for a longer contract: Salesforce encourages multi-year agreements in exchange for its most favorable pricing terms. Remember that not every company or every plan has the same hidden costs, and that some are very minor when compared to the ROI that they’ll bring you.

Customer Engagement 103

Customer Engagement Tools Engagement CRM 103