Customer Bliss

APRIL 18, 2017

Even though MSA is a B2B company, one of the interesting things about their transformation efforts is that they look to “The Amazon Experience” — B2C — as a model. She believes the ease of those B2C transactions is influencing how B2B companies need to do business. Configuring CX Leaders.

Chief Customer Officer 118

Chief Customer Officer Customer Journeys B2B B2C 118

Lumoa

FEBRUARY 6, 2018

Companies do marketing, sales and CRM – the customer does the experience! If your business isn’t interested in CX then it’s effectively saying “we don’t care who buys our product, as long as somebody does” – this WILL find you out in today’s connected, empowered world. One main challenge for the next year is short termism.

Customer Experience 324

Customer Experience Customer Centricity Self Service Culture 324

Confirmit

MARCH 22, 2020

It is also important to consider the survey’s audience: B2B, B2C, Employees/VoCE, etc. Not only can this help the business to understand their customer needs and improve response times, it can help the end customer with their planning efforts though this uncharted territory. Your Questions Explored.

Customer Experience 52

Customer Experience B2C Hospitality B2B 52

PeopleMetrics

FEBRUARY 25, 2022

Customer experience (CX) is the concept that all of the touchpoints between a business and its customers contribute to the customer's overall impression and emotional connection to the business. This connection is a critical factor in driving customer retention and net promoter score improvements over time.

Customer Experience 71

Customer Experience Net Promoter Score Customer Journeys Touchpoint 71

Lumoa

OCTOBER 31, 2018

However, research shows most customers still value an emotional connection with the people fronting the organization. With rising customer expectations, good service is no longer good enough. Customers want unique, special and innovative. Once the customer had a positive CX, it will set a new benchmark.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

ClearAction

JANUARY 14, 2015

B2B customer experience is much more person-to-person than many think because of numerous departments weighing in on most purchase decisions, several functional areas from both the buyer and supplier firms interfacing for long periods before and after purchase, and the high monetary value and risky business impact of many B2B purchases.

Customer Experience Management 48

Customer Experience Management Customer Experience Management B2B 48

ClearAction

OCTOBER 25, 2018

“Customer behavior, emotions, actions, input and feedback are used to define marketing mixes without regard for traditional organizational ‘sacred cows’. Routinely share company results, good and bad, with customer collaborators.” Half of B2C companies and a third of B2B companies have a dedicated customer experience budget.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

Second to None

JANUARY 22, 2019

It doesn’t matter, according to Miles, if you are operating in a B2B or B2C environment, the key is to ask yourself, “What are our customers’ customers trying to accomplish?”. Protect the customer while removing friction from the transaction. Its response was acquiring TeleSign in the spring 2017.

Telecommunications 48

Telecommunications Effort Score Voice of Customer B2C 48

Confirmit

MAY 29, 2018

With the right program in place, the Voice of the Customer can directly correlate to business success metrics so it’s well worth the time and effort to connect with customers using the right channel, at the right time. What Are the Characteristics of Best-in-Class Voice of the Customer Programs?

Customer Journeys 40

Customer Journeys Multi-Channel Net Promoter Score Competitive Advantage 40

Talkdesk

JULY 31, 2017

Companies are responding to customer service because they want a market share and they want to stay alive. Customer service is no longer a commodity, it’s a competitive differentiator. You talked about having customer voice in the C-suite. Why should the customer have to call you back? Absolutely.

Innovation 42

Innovation Omni-Channel Average Handle Time Contact Center 42

Talkdesk

JULY 31, 2017

Companies are responding to customer service because they want a market share and they want to stay alive. Customer service is no longer a commodity, it’s a competitive differentiator. You talked about having customer voice in the C-suite. Why should the customer have to call you back? Absolutely.

Innovation 40

Innovation Omni-Channel Average Handle Time Contact Center 40

Qualtrics

FEBRUARY 17, 2020

Talk about breakthrough experiences and most people will reel off a list of B2C giants. Turn employees into advocates and make the customer voice louder than ever. Your frontline employees know your customers better than anyone. Create an unmatched connected customer experience. But what about B2B?

Customer Experience 29

Customer Experience B2B Leadership Government 29