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Top 13 marketing channels for your business

BirdEye

And one of the first distinctions you’ll look for when choosing your channel is its ability to reach businesses versus consumers. Channels that help you reach businesses are called B2B (Business to Business) marketing channels, and those that help you reach direct consumers are called B2C (Business to Consumer).

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Most Returned Christmas Gifts Revealed

CSM Magazine

Latest data by B-Stock, a leading online secondary marketplace, showed that toys, speciality kitchen items, tools and women’s trendy apparel are the most returned items. Online holiday returns are projected to reach rates of around 50 per cent of the total holiday sales figure of £21.22

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Ryanair descends to new lows in customer service ratings

Helen Dewdney

The consumer organisation Which? In September 2018 I wrote about Ryanair misleading customers on their consumer rights and again in December Landing in court with Ryanair (what you need to know about airlines and ADR too!). that the sporting apparel shop did not make them feel valued. Customers told Which?

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How are retailers working to improve customer experience?

Eptica

There is a fascinating article in Forbes magazine in which customer experience consultant, Micah Solomon, and retail industry analyst, James Tenser, discuss this issue, highlighted four important trends: 1. consumers spent $1.5 If you show it your bolt; it will find you the wingnut that fits.

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Brand Move Roundup – April 21, 2020

C Space

” With a surge in animal fostering, adoptions and purchases has come a boom in consumer interest in pet products and services. It has joined Enterprise Singapore’s E-Commerce Programme to help retailers change their business model and diversify their sales channels and revenue streams beyond traditional brick-and-mortar.

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4 standout shopping experiences

Qualtrics

STORY is described as a “retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store”. There are a whole host of special and unusual treats for sale, but if customers are shopped out, they can still drop by for the festive-themed activities. Fairytales do come true.

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The Lifestyle Experience

C Space

Nearly 90% of consumers who rated Amazon in our 2018 Customer, Experienced. Most interestingly, many are hoping to see Amazon expand into new and disparate industries, like car sales, real estate, healthcare, travel, financial services, cable/Internet/wireless, home care (cleaning and landscaping services), even “anything and everything.”.

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