Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. In legacy banking loyalty models, these customers are instead prone to disloyalty in exchange for tiny rewards, and likely to be of very poor lifetime value (LTV) to your business.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Michelli Experience

APRIL 14, 2017

We were on our way to a wedding in Norway, with a layover in Hamburg, when the airline lost my husband’s luggage. Time and Effort can leave customers feeling pleased. These emotions lead to loyalty, advocacy, and love. The fact that I feel Joy is evident from my NPS score. Integrity leads to trust.

Analysis 100

Analysis Feedback Effort Score NPS 100

InteractionMetrics

OCTOBER 16, 2023

Note that often CX is defined ONLY as the touchpoints a customer has with a company. After all, if you claim to value your customers, you must follow up with anyone who made the effort to describe issues they’ve had with your organization. Alaska Airlines once sent me a 94-question survey. This applies to your surveys too.

Customer Experience 52

Customer Experience Effort Score Survey Net Promoter Score 52

delighted

DECEMBER 17, 2019

Let’s take a look at root cause analysis in action with a real-world example: When a popular airline saw a gap between on-time departures and what customers thought about the punctuality of their departures, they knew something didn’t quite add up. The airline didn’t stop there. Q: Why are our delay communications so bad?

Analysis 40

Analysis Customer Experience Airlines NPS 40

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

ProProfs Chat

DECEMBER 23, 2019

In spite of such efforts, why do you see so many businesses struggling to get customer centricity on track? But it is not just about customer satisfaction surveys or getting to track the Net Promoter Score although both can be part of the overall equation. With several avenues of customer touchpoints, pinning them down can be tricky.

Customer Centricity 96

Customer Centricity Customer Journeys Knowledge Base Effort Score 96

SurveySensum

FEBRUARY 20, 2024

Take advantage of different types of surveys at different touchpoints of the customer journey. Track key CX metrics such as CSAT score, NPS , and customer retention rates to gauge how well you’re fulfilling customer needs. Analyze Data : Once you’ve collected feedback, it’s crucial to analyze it systematically.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

FEBRUARY 20, 2024

Take advantage of different types of surveys at different touchpoints of the customer journey. Track key CX metrics such as CSAT score, NPS , and customer retention rates to gauge how well you’re fulfilling customer needs. Analyze Data : Once you’ve collected feedback, it’s crucial to analyze it systematically.

Customer Satisfaction 52

Customer Satisfaction Self Service Strategy Customer Journeys 52

SurveySensum

AUGUST 24, 2023

This shows that self-service is not only a tool to enhance customer experience but also a way to reduce your customer effort score. Only a handful of them understand this need of the hour and are using the self-service options to reduce customer effort and enhance their customer experience in the best way possible.

Self Service 52

Self Service Brands Effort Score Airlines 52

SurveySensum

MARCH 1, 2024

A retail company, MagnetHome enthusiastically embraced the Net Promoter Score and started measuring customer loyalty. They gathered all the responses diligently but stumbled into the “Everyone’s-the-Same” trap – treating all scores equally. 6 Common Rookie Mistakes in Net Promoter Score Analysis 1.

Net Promoter Score 52

Net Promoter Score Analysis NPS Effort Score 52

CSM Magazine

MAY 19, 2023

At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression. This approach is crucial as it directly impacts customer retention, brand loyalty, and revenue generation.

Customer Journeys 52

Customer Journeys Customer Experience Net Promoter Score Effort Score 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? The answer is simple.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

SurveySparrow

JULY 3, 2021

But the battle for sales, brand loyalty, and customer retention in 2021 and beyond will be won by businesses that take customer experience seriously and execute strategies that audiences connect with. Customer experience encompasses someone’s entire journey with your brand, whereas customer service usually reflects a single touchpoint.

Brands 59

Brands Customer Experience Customer Journeys Social Media 59

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

SurveySparrow

FEBRUARY 3, 2019

It can be defined as the sum of all interactions and touchpoints between you and the customer. You lose trust, loyalty, and future business. Tracking and analyzing all the touchpoints and interactions is not an easy job. Customer Service. They are not the same. Knowledge is power. Collecting feedbacks have never been easier.

Software 75

Software Customer Experience NPS Survey 75

SurveySparrow

SEPTEMBER 20, 2022

Find ordinary interaction touchpoints and make them memorable with the help of technology. Colleen Barrett, Southwest Airlines, President Emeritus: “To earn the respect (and eventually love) of your customers, you first have to respect those customers. Ultimately, great service can drive sales and customer loyalty.” .

Customer Success 52

Customer Success Airlines Effort Score Net Promoter Score 52

ProProfs Chat

AUGUST 19, 2020

Here is a quick recap: Right before an overbooked United Express flight took off on April 9, 2017, airplane staff were recorded manhandling and forcibly removing passengers to make room for airline employees. . Now, it would be wrong to say that such a big airline company did not have a devised structure of customer service policies.

Policies 105

Policies Customer Service How To Guidelines 105

Pointillist

JUNE 15, 2018

Is Retention About Churn or Loyalty? Another source of confusion is that in some industries retention is synonymous with churn, while in others it goes hand-in-hand with loyalty. The first step is to integrate customer data available to you from different touchpoints. Data Integration.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

SurveySensum

FEBRUARY 10, 2022

It is the key predictor for gauging customer retention and loyalty. Given its significance, how do you improve your Net Promoter Score? How can you increase your customer base, revenue, and customer loyalty ? Here are the 11 surefire strategies that can help you increase the Net Promoter Score. Know where you are.

NPS 52

NPS Net Promoter Score Strategy Effort Score 52

SurveySensum

FEBRUARY 3, 2022

It is the key predictor for gauging customer retention and loyalty. Given its significance, how do you improve your Net Promoter Score? How can you increase your customer base, revenue, and customer loyalty ? Here are the 11 surefire strategies that can help you increase the Net Promoter Score. Know where you are.

NPS 52

NPS Net Promoter Score Strategy Effort Score 52

Retently

APRIL 11, 2019

Based on the score itself, it might feel that the customer satisfaction is high and the company is poised to be a market leader. That would take the score to -22, instead of 50. Tracks loyalty towards brand. That’s in direct contrast with what NPS measures: the loyalty that exists between the company and its customers.

NPS 87

NPS Survey Multi-Channel Chatbots 87