Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before. The program is actually called, ‘ Voxi Drop ’.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

SurveySparrow

OCTOBER 19, 2020

With surveys, you will be able to understand what customers think about your product, about your service, how they feel at the interaction touchpoints and even get to know if they are planning to leave you or not. For on-brand surveys, you can add your logo or other branded images. . are some of the CRM integrations possible.

Comparison 59

Comparison Omni-Channel Survey Software 59

CSM Magazine

MAY 19, 2023

At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression. This approach is crucial as it directly impacts customer retention, brand loyalty, and revenue generation.

Customer Journeys 52

Customer Journeys Customer Experience Net Promoter Score Effort Score 52

SurveySparrow

JULY 3, 2021

Brands typically prioritized competitive pricing and product development over the actual experience of their customers. But the battle for sales, brand loyalty, and customer retention in 2021 and beyond will be won by businesses that take customer experience seriously and execute strategies that audiences connect with.

Brands 59

Brands Customer Experience Customer Journeys Social Media 59

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. For very large businesses, this happens by leveraging their partnerships with other brands.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. As ever, it’s worth emphasising that customers become loyal to a brand because of two things: value and/or experience.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

NOVEMBER 16, 2021

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. Reward catalogs, and the redemptions included, generate this motivation via the merchandised and shoppable experience of a commerce environment.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. Redemption catalogs, and the rewards included, generate this motivation via the merchandised and shoppable experience of a commerce environment.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 17, 2019

More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands. That is precisely where effective loyalty marketing can give a brand better differentiation. Top priorities remain: getting all your customer data in one enterprise CRM. Customers are now in control. Consistency is key.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Therefore, we offer this fairly extensive summary of what most brands should be doing with their loyalty programs to maximize business impact this year. Emotional loyalty: add incentives along many touchpoints in customer journeys. Define the strategy.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Customer Guru

MAY 8, 2018

Pawar is a Business Practice leader with over 23 years of industry experience of working with various Fortune 500 customers in their Customer Experience, Digital Marketing, CRM, Loyalty Programs, Business Intelligence and Analytics transformation engagements. What has the journey been like and what role has customer experience played in it?

Culture 71

Culture Loyalty Programs Airlines Customer Centricity 71

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. There is a growing divide in customer experience delivered by brands whose digital transformations are progressing well, and those being left behind. Brands embrace shared environmental goals with customers.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. One brand even overcame the persistent limitations of blockchain to run a successful trial. A few – such as Tarte, a US cosmetics brand – are way ahead of the game.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Comm100

DECEMBER 22, 2016

Instead, you can think of them as touchpoints on a single, highly effective channel, which gives customers a seamless experience across devices and platforms. For your company to have a successful omni-channel experience, all of your touchpoints need to work in harmony with one another. Source: Multichannel Merchant.

Omni-Channel 80

Omni-Channel Trends Multi-Channel Customer Service 80

Currency Alliance

MARCH 30, 2022

In recent years, brands have invested more in loyalty. Partnering with complementary brands compensates for a lack of internal resource by adding customer value that your own business could not afford to create independently. Innovating with scant resources. Below, I’ll also talk in more detail about your partner network.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. But sustainable loyalty is based on the customer´s perceived value of, and cumulative experience with, each brand – and not on the points. Personalization powered by artificial intelligence.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

NOVEMBER 17, 2020

But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. Today, the best experience we receive from any brand becomes our expectation of every brand. In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MAY 19, 2021

Less-technical businesspeople may only care about loyalty technology to the degree that it serves two key objectives: Delivering a consistently good brand experience across all customer touchpoints. But every brand stands to benefit from its leaders understanding the fundamental ways that technology can help you, or hold you back.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

MAY 9, 2019

We discovered 6 years ago that during the customer’s trip, the most value we could provide after selling the airline ticket was to show alternative mobility options in the traveler’s destination. We know Daimler, Volkswagen, Ford and a few other major brands are fighting for position as this industry unfolds. So who will pounce?

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Stella Connect

JUNE 5, 2017

A customer-centric culture radiates outward, and endears brands to their customers. In an age when consumers love sharing their brand interactions on social media, the impact of a single service experience can be massive. Quiq is available as a standalone channel and as a prebuilt CRM integration (Oracle, Zendesk, Salesforce).

Call Center 40

Call Center Contact Center Conference CRM 40

SurveySparrow

FEBRUARY 3, 2019

It can be defined as the sum of all interactions and touchpoints between you and the customer. It is the brands that go out of their way to ensure the satisfaction of their customers, steals the show. Tracking and analyzing all the touchpoints and interactions is not an easy job. You would be that brand they can resonate with.

Software 75

Software Customer Experience NPS Survey 75

Currency Alliance

MARCH 21, 2019

The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. TechCrunch reports that brands such as Airbnb, Disney, and Twitter have seen a 75% reduction in development lead times by migrating to microservices[i]. Today, no brand need submit themselves this risk. CRM/Analytics.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

OCTOBER 29, 2019

To derive far greater profits from loyalty programs, brands should reappraise the way they issue loyalty rewards. It also means building more value into the loyalty program, through personalized offers and partnerships with complementary brands, that make your currency easier to earn, and more rewarding to burn.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

CSM Magazine

MARCH 31, 2020

Disruptive brands are already reaping the rewards of creating more intelligent customer journeys. Most businesses have their entire customer journey recorded in their CRM — and by extension their Contact Center — from the moment a customer signs up, throughout the lifespan of their custom with the company.

Chatbots 72

Chatbots Contact Center Travel Customer Journeys 72

Currency Alliance

NOVEMBER 14, 2018

First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice. Marketplaces deliver unique value for customers that your own brand cannot deliver on its own. The same logic applies to loyalty brands.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Pointillist

JUNE 15, 2018

Different customers will have different experiences and you will visually be able to see each one, the various touchpoints encountered and the actions taken from there. Telecom brand O2 uses analytics and takes a journey-based view to improve customer retention. Knowing who is who on the subscriber level is the tricky bit.”.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Currency Alliance

APRIL 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. Massive businesses, such as Kodak and Blockbuster and – recently – some large airlines, have already suffered that fate. Emotional attachment to a brand also means customers are more forgiving when things go wrong.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. I’m not going to quote a bunch of statistics, but if loyalty programs did not generate positive ROI, thousands of top brands would have given up on them decades ago. Nobody granted those loans on a whim.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

SurveySensum

FEBRUARY 10, 2022

Did you know that 48% of your unhappy customers are likely to complain about negative experiences with brands to 10 or more people? How can you convert these unhappy customers into brand advocates or encourage your promoters to do the positive word of mouth and bring referrals? Encourage promoters to become brand ambassadors.

NPS 52

NPS Net Promoter Score Strategy Effort Score 52

SurveySensum

FEBRUARY 3, 2022

Did you know that 48% of your unhappy customers are likely to complain about negative experiences with brands to 10 or more people? How can you convert these unhappy customers into brand advocates or encourage your promoters to do the positive word of mouth and bring referrals? Encourage promoters to become brand ambassadors.

NPS 52

NPS Net Promoter Score Strategy Effort Score 52

Comm100

FEBRUARY 6, 2018

Business Seeks Industry-Leading CRM. Business on a Budget Seeks Uncomplicated CRM. Business Seeks Industry-Specific CRM. Company with Reliable CRM Seeks Hassle-Free Live Chat Software. Business Seeks Social Media Software with Integrated Social CRM. Business Seeks PR Software to Monitor Brand Across All Media.

Software 106

Software Customer Engagement Engagement Omni-Channel 106