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A Survey of B2C Marketing Executives Reveals They Allocate Most of Their 2023 Budget to Costly Acquisition Versus Retention

Optimove

Our May 2023 survey of marketers shows that for the second year in a row, respondents continue to allocate more of their budget for acquisition marketing versus retention marketing, despite consumer spending uncertainty, and that new customer acquisition can cost  five times  more than retaining an existing one.

B2C 93
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Pulse Europe 2023: How to Drive Proactive Customer Success When You’re an Early-Stage Company

Gainsight

Early-stage companies have started to create a decent customer base. However, they’re constantly iterating—the product roadmap is in flux, and the customer base is in flux. The earlier you bring in Customer Success , the easier it is to tackle those challenges. Control over the customer experience.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

After several years of relentless pursuit of new business, 2023 made it clear to many companies that growth at all costs is not a sustainable strategy. This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams.

Report 93
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10 B2B Manufacturing Feedback Tools to Use in 2023

SurveySensum

Picture this: a renowned manufacturer increased its revenue by a staggering 20% within a year, solely by listening to its customers’ voices and integrating their insights into their operations. In a world increasingly defined by data-driven decision-making, customer feedback stands as a beacon of valuable information.

B2B 52
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12 Absolute Top Qualaroo Alternatives For 2023

SurveySparrow

12 Absolute Top Qualaroo Alternatives For 2023 Time to let the cat out of the bag here. Here are the 12 Qualaroo alternatives worth trying in 2023: SurveySparrow Parlor.io SurveySparrow At SurveySparrow, we aim to refine customer experiences in any way we can. Here are a few reasons why a business might want to do that: 1.

ROI 52
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Top Free Ticketing Tools of 2023! 

SurveySparrow

To counter that and improve overall customer service, a ticketing tool or system is what you need. Here, we talk about the 10 best free ticketing tools for 2023, but up first, let’s further understand the importance of a ticketing tool. Customer Service Roadmap. The post Top Free Ticketing Tools of 2023!

Tools 52
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Your Guide to Managing and Measuring Customer Experience KPIs and Metrics

InMoment XI

The specific, contextual feedback that users provide in a PSAT survey helps to prioritize a roadmap of product improvements. Customer Effort Score (CES) Customer Effort Score (CES) surveys ask the customer, “How much effort did you have to expend to handle your request?” Access 12/1/2023. Access 12/1/2023.

Metrics 260