Your Guide to Managing and Measuring Customer Experience KPIs and Metrics
InMoment XI
DECEMBER 7, 2023
Measuring CX requires a layered approach that can include in-depth user interviews and gathering data at key points of contact, as well as tracking customer experience metrics like NPS, CSAT, and CES, among others. It is often referred to as a brand or relationship metric. This is scored on a numeric scale.
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